Choosing us has benefited “Dale Streiman” with ‘Boosted Rankings’, ‘Strong Lead Generation’ & ‘Revenue Growth’.
About The Client
Let's "Know a bit more" about
DALE STREIMAN
Dale Streiman Law LLP (DS Law) is a full-service law firm that helps its clients with practical & honest advice to its clients. The lawyers practicing in this firm have years of experience in winning the most complex cases. Their clients praise us for “having an extensive knowledge of the law & being able to break that down into several terms & concepts, that anyone not having the lawyer background can easily understand.”
Dale approached us in 2018. When their team visited us, we talked with them about how their project was going & why they had chosen to give up on their previous Digital Marketing Company. Their only reply was “No Traffic, No Leads, No Revenue”. We asked them about their expectations. They said, “Derive us profits that exceed our Costs”. We made it an ambition & set our milestones accordingly.
- Challenges
- Solutions
When this project approached us (Traffic, Leads & Revenue), everything was terrible. We carried out an SEO Audit and found out -
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Unoptimized Website:
We observed that there were many large-size images which were not optimized. A large number of Javascript & CSS files were used. Along with that, the Database was also lying unoptimized. Worst of all was the "Content". It was horrible, plagiarized & irrelevant.
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No Traffic, No Leads, No Revenue!
For this, the clear blameworthy aspect is - "Poor SEO". Poor keyword density, targeting wrong keywords & google penalties were making things take a wrong turn. It doesn't end here. There is more - Multiple URLs had the same content. Apart from that, there were many google penalties imposed on the website.
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Page Speed
Earlier, this website had extremely low page speed. Because of that, its rankings were suffering. The bounce rate was also increasing; consequently, quality lead generation was declining. It was one of the significant challenges that took away our employees' sleep.
Our team was full of enthusiasm to think of the strategies that can curb these challenges. Here is what they thought & how they implemented -
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On-Page SEO
In the first place, we optimized title tags & meta descriptions; then, we shifted our focus to improving keyword density and targeting relevant keywords per page, adding keywords in the URL. At last, our whole team strived hard to improve the status of these errors - 400, 403, and 404.
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Off-Page SEO
Off-Page SEO has two major elements - Link Building & Link Disavowing. For Backlink Creation, we followed these - Guest Postings & Classified Management.
Since we carefully carried out the link-building process, we didn't feel the need to do link disavowing.
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Local SEO
Our team painstakingly worked on Local SEO. We added location pages to the website, worked on local keywords & created a lot of local content. We also set up their GMB Profile and built NAP Citations. All our efforts eventually bore sweet fruits.
Keyword Positioning
Kinex Media loves challenges & when it came to DALE, we were ready to climb Mountain Everest. Such an attitude helped us target competitive keywords with significant difficulty. Now, 'Dale Streiman' is ranking on the 1st Page for more than 300 Keywords!
We set up a GMB Profile for their website!
Google My Business, the Best Marketing & Communication Tool, helped DALE Streiman target the local audience, which is accountable for generating
more than half of the total revenue. Besides that, GMB became a perfect source for getting reviews from clients
Target Local Audience
Gain Client Feedback
Increased Lead Generation
Get Ranked on Top
Client Testimonials
Kinex Media has done an excellent job at helping our law firm get more website visitors through organic search results. We have seen a significant increase in website traffic since we started working with them, and we couldn’t be happier with the results. Thank you, Kinex Media, for your hard work and expertise!
Dale Streiman Law
Finally, We Did It!
A Celebration-Worthy Success!
Built to be successful in attracting a broad client base irrespective of how difficult or straightforward the web-based business store is. Digital eCommerce applications help simplify order management and the seamless payment process to provide an improved shopping experience for customers.
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