How To Unlock The Potential Of Google Ad Campaigns?

| | by Kinex Media

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65% of people tend to click on Google ads when making purchases. Because of this, the majority of businesses are investing in Google ads. After experiencing the results, businesses include Google ads Campaigns in their long-term marketing strategy. Thousands of people rely on Google AdWords because it has something for every business. Besides, it’s difficult to escape the temptation of its instantaneous nature. Spend $1 today and experience outcomes worth $20. Be it startups or large-scale businesses; every business wants to get leveraged with the benefits of Google Adwords, here is why – 

  • Humongous Reach

As per Internet Live Stats, “Nearly 8.5 Billion searches are made every day on Google.” This highlights the opportunities to reach more people and convince them to make purchases. 

  • Every Keyword Has A Scope

Whether you invest in generic or long-tail keywords, you’ll gain something from it.

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  • Not Annoying Or Irritating 

Google ads can’t be categorized as ‘Annoying or Interruptive Ads’. People willingly click on such ads. 

  • Under Full Control

PPC experts are particularly fascinated by Google Adwords as these can be kept under complete control.

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  • Every Budget Is Justifiable 

No matter what budget you’re putting on a table, a suitable strategy can make every budget justifiable. For example, by investing $5, you can receive outcomes worth $5 to $25. 

  • Quicker Than SEO 

SEO demands at least six months to showcase results. It’s difficult for businessmen who offer seasonal goods and services. In such a scenario, PPC is the perfect marketing strategy. 

  • Brand Awareness

A compelling ad copy and rightly targeted keywords can make your ad rank on the 1s page of SERP. This way, you can also get recognized by people searching for similar services.

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Tips To Improve Google Marketing Campaign

A perfectly crafted google ads strategy delivers positive returns on investment. Besides, it keeps the flow of new customers and helps you retain the old ones. But the question is, “How to frame a perfectly crafted Google Ads Strategy?”

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  • Lower Cost Per Click

Choose Keywords Wisely – 

Many SEO executives underrate the importance of filtering the right keywords. They merely filter out the keywords based on search volume and keyword difficulty. But this is the wrong way to select keywords. Instead, keywords must be chosen, keeping the search intent in mind.

Quality Of Your Add –

The quality of ad copy matters a lot. As it’s not only you who offers the particular product or service. There are many. Each of them creates an ad copy. The one who has created the best ad copy wins.

Exclude Being Showing For Negative Keywords 

Including negative keywords in the list matters a lot. Otherwise, you may appear for keywords you want to avoid ranking for. It’ll help to decrease CPC.

  • Keyword Research 

Look For LSI Versions Of Focus Keyword 

SEMrush, ahrefs, or Google Keyword Planner can only help you find Focus keywords. But we’ve to make efforts on our own to find LSI versions or derivatives of the focus keyword.

For example: The focus keyword is ‘Sandwich Maker’. The LSI versions could be – 

4 slice sandwich maker

hot sandwich maker

Which brand is best for sandwich makers? 

Kmart sandwich maker

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  • Dedicated Landing Pages 

A PPC expert makes it sure to create separate landing pages for the relevant keywords.

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The content of the landing pages should be simple but creative and easy to read. The graphics shouldn’t be taken from stock photos. It will help if you provide a better understanding through personalized graphics and screenshots. 

Check SEO Score

Do not put your whole time and energy into making landing pages creative; also leverage some efforts in making them SEO friendly. Whenever you pass signals to Google that you want to rank for a specific keyword, Google tends to check your landing page first. If it is SEO-friendly, Google will get a good score and probably rank it on the first page.

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Besides, it is suggested to avoid including irrelevant details in the landing pages.

  •  Ad Testing 

Testing of ads is quintessentially essential for the success of Google Ad Campaign. Don’t create a single Ad. Create at least 2 to 3 ad copies. Test them all based on the clicks each ad copy gets. Whichever performs the best, keep it for future marketing endeavors. 

Conclusion

A business can make a lot of money by unlocking the potential of Google Adwords. This article has been all about ‘ How to unlock that potential?’. To make the most of Google Adword Campaign, ensure you’re not missing out on a single detail.

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