So, you have a successful online shopping store listed in your name, impressive inventory, significant traffic, and customers who are gushing about your products. It might sound pretty impressive and overwhelming, but what about the customers who had abandoned their carts? The Constant increase in abandoned carts is a sign of lost sales. Get ideas for abandoned cart emails to generate conversions, sales, and gain more profits because these tactics which you will use in your email marketing campaign for abandoned carts available on your e-commerce store by buyers is very effective against any online e-commerce shopping portals.


Abandoned cart1

Abandoned cart2

In the above-given examples, note the polite, gentle and grateful tone adopted by the website. We can also extract the following positives from it:

• An accurate reminder of exact products

• Personalized message

• Direct link to the cart

• A quiet sense of urgency to complete the purchase

Consider the following examples for their brilliant tongue-in-cheek humor that will make you giggle and go back to make a purchase over and over again.

These creative messages lead the way to email marketing, wherein most of the emails sent by the company land in the ‘Spam’ folder. No company would ever want their designed email to be in the litter box. However, when the user signs up and spends a little time on the website, he starts receiving unwanted notifications. To avoid landing your emails into the spam folder, companies should offer them unsubscribe without leading them to the login page. Also, they should provide users with a choice to unsubscribe in times of regular email campaigns.  This allows the users to stay in touch with you unbothered and happy.

Abandoned cart3

abandoned cart emails

Purchases become more natural when the email reminders are creative. The customers want to feel connected with the web-store; they want to feel special and considered, making sure the website is not just coaxing them to spend their money. It is essential to make the customers feel valued, and your abandoned emails should reflect that.

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