Google is the King! But does that mean you will ignore other search engines?Â
Absolutely not!Â
Though all search engines will provide the search results, all are different and have specific criteria for ranking websites. So, if you are ranking well on Google, that does not signify you will do well in other search engines – Bing and Yahoo too.Â
Every search engine has its optimization process, and following the exact path for all would make you miss some fantastic business opportunities. Each of these search engines has its market share, so you need to focus on each of them with new SEO Strategies.
Here we will discuss the strategies you need to follow for varied search engines to boost your rankings.
Bing, Yahoo, and Google
When we talk about search engines, Google has become a household name. Thus website owners make changes to their respective websites to satisfy Google’s ranking algorithm.
But, here, if you think Bing and Yahoo are far behind, and you need not consider them for your website ranking, then you are highly mistaken.
All these search engines are diverse and have different features and efficiency. Thus they deliver varied values and quality to their users. So, you need to optimize your website for all three – Google, Yahoo, and Bing. Else you might miss some fantastic business prospects.
How do Bing/Yahoo, and Google rank websites?
Search engines have diverse criteria for ranking websites. Let us see how Bing, Yahoo, and Google rank websites. We also want to mention that Yahoo uses the Bing search engine. So we will talk here only about Google and Bing ranking algorithms.
Bing/Yahoo
As mentioned earlier, Yahoo and Bing use the same search engine. In comparison to search engines, Yahoo is more like a web portal. So we are discussing here only about the Bing ranking criteria.
Ranking criteria:
- Web Pages linked to social media accounts have more chances of ranking higher in Bing.
- Bing also goes through the flash files to rank the websites.
- External links, website click-through rate, and user experience all matter in Bing.
The popular search engine keeps on updating its search algorithm to remain at the top of the search engines. Sometimes, Google doesn’t even announce every change it makes in the ranking criteria.
Ranking criteria:
- Keeping your websites updated is vital, as Google crawler indexes frequently updated websites.
- External links and click-through rates are the major ranking factors.
- User experience places a higher value in the Google ranking criteria.
What are you missing if your website is only optimized for Google and not for Bing/Yahoo?
Most B2B marketers say they only take steps to keep their website optimized for Google. The move is because the significant search engine market share is under Google. Though it is true, you cannot ignore the searchers of Bing/Yahoo.
Your competitors might also be missing many clients by not optimizing their websites for Yahoo/Bing. Then why not leg up and grab this opportunity to catch the attention of potential customers on the Yahoo/Bing search engines too?
Moreover, when Google changes its ranking algorithm, chances are there that your website will go down. In such scenarios, you will miss valuable leads, until you optimize your website for new changes and rank higher again. But, apart from Google, if you keep your website optimized for Bing/Yahoo, you still get traffic from the Bing search engine.
Isn’t it a great advantage? Of course, it is! So it is better to keep your website optimized for all search engines.
How to optimize your website for all three search engines – Bing/Yahoo, and Google?
Google, Bing, and Yahoo are all different search engines but have very minute differences. But you need to see into all the nitty-gritty (essential) details to optimize your websites for all the search engines.
All three search engines have almost the same ranking algorithms and factors. But you will not get a single solution for all, as every search engine has different ranking criteria. As Yahoo uses the Bing search engine, some of your optimization processes become easy.
Here are the steps for you to keep your website optimized for the different search engines:
Mobile-friendly Design
Most of the users are on mobiles now, which makes it necessary to have a mobile-friendly website design. Google has already made it a part of its ranking factor. But Bing/Yahoo are not far behind. So, designing a mobile-friendly website is the need of the hour.
User-friendly Websites
You are there to deliver a positive user experience when you are in the online business. It can be achieved by creating user-friendly websites. Modern, simple, and clutter-free web designs with easy navigation and appropriate and informative content are all part of user-friendly websites.
Keywords
You will successfully attract huge traffic to your website by using the right keywords in your web page’s meta descriptions, title tags, and image alt attributes.
Authorship
The article’s author does not directly impact Google’s ranking system. But authorship matters in Bing. Moreover, you cannot ignore it on Google too. Google also considers information authoritative when you get high-quality backlinks.
Credibility matters. Let’s say you have a minor medical problem. While going through the search engine results, you will find information from healthcare more reliable than the blogger with years of writing experience. Here we are not saying that the information given by the blogger is incorrect, but authority matters.
External Links
External links matter a lot, whether it’s Bing/Yahoo or Google algorithm for ranking. The high-quality inbound and outbound external links tell about your website authority. So, it is wise to include relevant and trustworthy links as it boosts your website’s credibility. This increases your chances of getting organic, high-quality backlinks, which enhances your website authority.
Following the steps mentioned above will help you rank your website higher in all the search engines – Bing/Yahoo and Google.
Closing Words
Google holds the majority of the search engine market share. But you cannot ignore the other search engine searches if you want to succeed in the online business. We hope you will use the above-mentioned optimizing steps to get potential clients from all search engines and boost your business.
Read More: Checkout What Google, Bing & Apple Are Up To: Latest Updates