Shift in Ecommerce Selling Pitch: From Media to Quizzes…

ecommerce shopping

Want to know what is the current scenario for Online storefront?

There is no shortage of solutions in the eCommerce business, which is flourishing each day globally.

For marketers of an eCommerce site, there is always a consistent pressure to beat various brands in their areas and increase sales; this is only possible by being up-to-date with trends and technology.

There is no shortage of advice on improving eCommerce revenues, creative stance or technical outlook, but the vast majority of counsel is entirely non-specific and, in general, obsolete.

What are the most Common Occurrences or adaptions seen?

Creativity has reached an edge, but for many, it still is about the presence of your brand on platforms like:

  • TV advertisements to increase the viewership and, in short, the sales. 
  • Creation of Email Marketing Campaign. It is commonly used for promoting an effort to stay in touch with the clients, send them helpful information and sell your products.
  • Making an association and indicating Products utilizing recordings and demonstrating it on YouTube. Item news offers profound substance thoughts to impart to clients to increase the sale.

But nowadays e-commerce sites began to acquire Quiz as a technique for providing targeted product recommendations, and the results have been nothing but impressive. 

quiz

Here are a few statistics that show the power of Quizzes-

    • Quiz asks a series of questions, collects your contact information and suggests a set of related products fitted to your personality.Infographic Quizz

Some listed advantages of quizzes are as follows:

  1. Using quiz as a tool to inform the audience about the content strategy- 

A well-crafted quiz brings a thrill to the plate, but more so, it brings hidden information wrapped that can be beneficial for both the parties.

Squeezing information from your quizzes can even tell you what kind of content your consumers would like to see

For example: What’s your hair care goal?

  • Lustrous shiny locks
  • Strong braids
  • Straight and frizzles locks
  • Hair growth
  1. Personalization and ideal sales rep-

Personalization is the best new form of marketing since no one wants to spend money on faceless companies.

But what is even more compelling is when quiz acts as a door to door salesperson having the perfect pitch for personalized solutions.

Quizzes provide a personalized experience for every potential and current customer. Quizzes have been interactive content that’s integrated itself into social media. Many online traders promote themselves on social media as a means of getting their products and brand famous worldwide.

  1. Quiz asks a series of questions, collects your contact information and suggests a set of related products fitted to your personality.

Take a look at some examples are noted below:

  •       Personalizing by asking personal questions about your Skin Making a quiz related to your Skin

Is your Skin oily, dry or Normal?

Example

Depending on skin tone and texture, products may be suggested. This way, we connect with our clients on a more personal and interactive way.

Facebook quizzes are so fascinating.

facebook-Quiz

More and more Facebook quizzes are appearing, and more sales are increasing in various locations. There are so many quizzes on Facebook coming up like love quizzes, fun quizzes, personality quizzes, product quiz, a style quiz and shared on Face book along with the product link.

Let your audience know what you’ll be doing with their contact information

Take their email id for sending the most recent result in the future moreover. Tell your group of onlookers what you’ll be doing with their contact data, by sending customized messages alongside their quiz result.

For making Ecommerce Sales Using Quizzes more effective, you need to:-

  • Create evaluated, checklist, and outcome quizzes
  • Customize your quiz’s look that fits your website
  • add product-related text, images, and animation to your quiz

Interactive and exciting quizzes are genuinely one of the most excellent ways to drives e-commerce sales in terms of product promotions.

Talk To Expert