We know, how everybody is so busy now-a-days. People who just talks and talks and talks always drives everybody crazy, and i know nobody likes them. The interesting thing is, sometimes they have some really strong point to convey, but we avoid them to save our time.
Your Website content are exactly the same way. If you show long copy of text on your website pages, then your visitors can loose interest. Nobody is going to read all the crap to reach the golden piece of hidden information at the end.
The large paragraphs are scary! trust me, they can haunt your most of the visitors. You need to be very cautious while writing your message and needs to be short, smart and to the point.
Short and Strong is better than long and loose.
Your pages shouldn’t have the long copies of text, especially your home page. The Research by Kinex Media proves, “The ROI decreases if your pages on the website are need to be scroll to read the whole text.” Your pages should have strong and punchy lines, which answers the major inquiries of the visitor. Going this way, your website’s conversion rate will significantly increase and you will see a decent change in number of sales.
Other than this, make sure that your content is proper for the search engines. 200-300 is the ideal number of words to keep Google search engine attracted to your website and in increasing your chances of being found by your prospective customers.