The era of AI is upon us, and there’s no looking back now! Either you leverage this cutting-edge technology to your advantage, or your competitors will use it to outrun you.
One defining tool that made it all happen is none other than ChatGPT. It’s quite funny to comprehend that an AI chatbot that came out in November 2022 has disrupted the whole industry in a matter of two years.
The biggest beneficiary of this technology has been none other than the marketing domain. Be it writing marketing copy, branding, running ads, optimizing the website for ranking, or implementing an email marketing campaign, ChatGPT is helping marketers carry out these tasks easily.
Utilizing ChatGPT for marketing is not just an option but a need nowadays. If you’re wondering how you will use ChatGPT marketing to your advantage, you’re at the right place.
In this insightful blog post, you’ll learn about how you can use ChatGPT for marketing. So, let’s begin by first understanding how to use ChatGPT for traditional marketing.
ChatGPT for Traditional Marketing
1. Bettering your direct mail campaigns
Are you aware of the fact that in 2023, direct mail marketing spending was more than an estimated 39 billion dollars in the US? If there’s so much potential in direct mail marketing, don’t you think you can get its benefits while lessening your costs with the help of ChatGPT?
By using ChatGPT to analyze the customer data in personalizing the direct mail’s content, you’ll be much more likely to persuade prospects. Furthermore, you can also utilize this chatbot to predict which segments among your target audience will be much more likely to respond to certain offers. The best part about it is that this impeccable tool can even suggest to you the best time to mail to have a great impact.
Prompt Template: You are a direct mail marketer based in [city name]. Based on the customer data indicating a preference for [product category], you have to draft a personalized direct mail copy for a postcard offering a [specific deal]. The tone should be formal, conversational, and warm.
2. Improving the public relations(PR) pitches and press releases
Public relations(PR) pitches would never go out of fashion, no matter how much the corporate workings might advance. The same goes for press releases as well, which are quite important for organizations.
With the impeccable assistance of ChatGPT for marketers, you’ll be able to improve the copy of the pitches along with the press releases. This AI tool will identify the key angles for the media pitches and even simulate the responses from distinct journalist profiles. It will ensure that your messages are refined for the traditional media outlets.
Prompt Template: You are an expert working in the field of PR and have been writing press releases for many years in [city name]. Write a press release announcing our new [product/service] for local news outlets, focusing on its benefit to the [community/local economy]. Keep the tone strictly professional, serious, and specific to what’s followed in my industry.
3. Optimizing ad scripts for radio
It’s been more than 100 years since radio became mainstream. However, this medium of getting information and entertainment has not lost its sheen. In fact, there are many advertisers who still run ads on the radio, just like the good old days.
In case you happen to be one of those individuals who run ads on the radio, ChatGPT can help you a lot. It can write concise and persuasive radio ad scripts while keeping them nuanced. The most wonderful thing is that this AI tool will also make amazing suggestions regarding the sound effects. Furthermore, you can even brainstorm countless ideas to craft memorable jingles according to your brand’s personality and marketing objectives.
Prompt Template: You are a radio ad copywriter/scriptwriter based in [city name]. You have to create a 30-second radio ad script for [product/service], highlighting benefits, including a catchy jingle idea. Keep the tone informal, hopeful, and curiosity-driven.
4. Developing brand storytelling
There are only a dozen people among thousands who can build successful businesses. But only a handful of them can build triumphant brands. A key component of transforming your business into a brand that your audience likes as well is to leverage storytelling.
With the help of ChatGPT, you can craft a unique story for your brand, enlisting a mission for your future along with your values. But remember that you would need the help of a human writer or storyteller to refine that brand story. In this way, your brand story will resonate with your prospective customers in a much better way.
Prompt Template: You are an experienced storyteller or story writer based in [city name]. You have to develop a compelling origin story for my brand operating in[industry]. Highlight our commitment to quality and local heritage for use on my website. Keep the tone neutral, optimistic, and descriptive.
5. Carrying out offline market research analysis
Do you know that without having thorough market research of the area you’re planning to serve with your business, your chances of failure will shoot up? To avoid this scenario, you must carry out robust market research and even analyze it to get several insights.
You might wonder how ChatGPT will help you in market research, which is a pretty manual process. But ChatGPT can also be used for this purpose by analyzing the qualitative data from focus groups and surveys. Moreover, you can even identify the themes and get a summary of the most important insights to better your marketing strategies.
Prompt Template: You are a professional market researcher and analyst based in [city name]. Analyze transcripts from a focus group discussion about [product name] and identify common opinions, pain points, and positive feedback. Keep the tone formal!
ChatGPT for Digital Marketing
1. Creating content for different platforms
Creating content that is unique and user-specific wasn’t easy. You would require an experienced writer with years of experience who knows their craft and audience as well. But with the advent of ChatGPT, this difficult process has become a lot more feasible.
With the help of ChatGPT for content marketing, you’ll be able to generate blog post ideas. Alongside this, you can even create a robust content strategy for your brand. The best part about it is that you can utilize it to craft storytelling scripts for video platforms to give a boost to your brand.
Prompt Template: You are a skilled content marketer based in [city name]. You have to create a calendar of blog posts for the next month according to my website’s niche[…]. Also, include an appropriate title for each one of these blog posts. Keep the tone formal.
2. Using ChatGPT for advertising
Doing online advertising isn’t just a technical task that you can get away with following cookie-cutter methods and still get results. Rather, it is a highly creative endeavour in which you have to outclass your competition to make an impact.
ChatGPT can be your best bet for your brand to be the most creative in your niche. You can use it to brainstorm ad concepts and build a strategy as per your audience persona. Alongside this, you can create personalized ad copies and creatives. At last, the performance of your ads can be analyzed and even improved with the correct usage of ChatGPT.
Prompt Template: You are an accomplished online advertiser based in [city name]. Generate 5 unique advertising campaign themes for a [product/service] targeting [audience segment], focusing on [benefits or advantages]. Keep the tone creative, confident, and compelling.
3. Doubling down on ChatGPT for social media posts and ideation
ChatGPT can be used to generate different ideas for not just your social media posts but whole campaigns as well. It will help you a lot in crafting posts that will entice your target audience and even align with the latest trends.
You can use ChatGPT to create a behind-the-scenes post for the relevant social media platforms. Furthermore, running a user-generated content campaign with the help of this AI tool will go a long way.
Prompt Template: You are a skillful social media marketer based in [city name]. Create a behind-the-scenes post that shows our brand in a positive light and makes us look approachable. Keep the tone informal, humorous, and relatable.
4. Implementing email marketing campaigns
ChatGPT can be a saviour for you when it comes to email marketing. With its help, you can easily take your email open rate from 15% to 25% by brainstorming and experimenting with ChatGPT.
Let’s say you need to write a catchy subject line for your email newsletter. You can use ChatGPT to generate plenty of subject lines in just a matter of seconds. It will help you find out the subject line that is perfect for your newsletter. ChatGPT can also be used to get subject lines that incorporate memes or follow the FOMO principle.
Prompt Template: You are a brilliant email marketer based in [city name]. You have to generate 10 catchy and curiosity-inducing subject lines that are open-ended. Remember, these subject lines are for my bi-weekly newsletter promoting my [product/service]. Keep the tone conversational, sarcastic, and persuasive.
How Not To Use ChatGPT for Marketing?
Here are some tips on how you shouldn’t use ChatGPT for marketing:-
- Don’t rely on it for crafting marketing strategies or funnels.
- Do not use it for doing keyword research.
- Avoid ChatGPT for carrying out crucial tasks such as reporting and analytics.
- ChatGPT isn’t reliable for running a competitor analysis, so don’t use it for this purpose.
- Don’t utilize it for deciphering market data or trends.
Final Words
ChatGPT has transformed the marketing field and has become a force multiplier for marketers. In case you haven’t leveraged it till now, you should make it a part of your workflow sooner rather than later. It will help not just you but your whole team to get much better results for your marketing activities.
However, that doesn’t mean that you can trust it blindly; ChatGPT still has plenty of issues, and they won’t be solved anytime soon. So, it’s better to have a human and AI partnership to get amazing results for your brand’s marketing efforts. Take the plunge and begin your ChatGPT marketing journey today.
If you need help utilizing ChatGPT for marketing, we’re here to help. Kinex Media has been pioneering in using ChatGPT for marketing since the day it was launched. So, in case you’re wondering how to use ChatGPT for business growth, get in touch with us now. We’ll help you get impeccable results for your brand with our foolproof ChatGPT marketing strategy. Contact us right away.