Millions of users make way to search engines for finding solutions to all their pertaining queries.
For someone who seeks a passage on the Results page of the Search Engine (SERP), you need to make sure you know the proper tactics. Simply put, it’s all about getting those targeted users active out of millions of regular search queries.
When people see your entries listed in SERPs, the question is how to get publicity. Here are the four key attributes which need to be considered when trying to engage users.
Make an entry over first page of Google
It’s painfully obvious to anyone in the search marketing industry that searchers only care about first-page results, and more specifically above-the-fold results on the first page.
2018 study shows that about 30 percent of clicks go to the top result, with 9-10 positions earning just around 2 percent of SERP clicks.
This isn’t just a question of convenience for users. This is, too, a matter of faith. If a first, second , or third result appears, users tend to trust it, assuming it is something more accurate, common, or valid than something lower in the SERPs.
A PPC ad should not be the entry
Maximum results in SERP are organic but there are some PPC ads amongst the ads as well. When having a look at the PPC entry mentioned at the top in SERP, most of the users spontaneously know that these are ads.
This is not a good thing as this is going to zone you out. Out of all the available results, no one would ever try to reach out ad-centric platforms.
The entry must provide information
Invariably make sure your SERP is informative as users never want to click on a link that doesn’t provide the details they’ve been looking for.
That’s very evident from the users’ search behaviour.
Page title should answer the user’s questions
The SERP title should be capable of answering whatever the consumer has as search input. When looking through the SERPs, it’s the title that catches attention. This is due to how a varied colour and font face is represented in the names.
Here are the three attributes that the title should depict so that none of the question remains unanswered. These are –
Subject: Specify what the page is about that too while using a few characters.
Relevance: Concentrate over relevance of page. This can be done by using target keywords.
Need: You will need to make the user realize how this page is going to help them.