Deliver Excellent B2B Shopping Experience With 10 Quick Steps

excellent b2b shopping

When it comes to understanding, the buyer’s perspective, they expect same level of intuitiveness, search ability and customization for the B2B eCommerce site as B2C websites. Here are all those tips that you will need to follow when it comes to boosting the B2B shopping experience.

  • Instinctive navigation and search: Make sure that the customers are able to navigate your website in an easy way and manage to find whatever products they are looking for. You need to enable functions such as search bar that offers filtering, sorting as per varied parameters and auto suggestion. These functions would eventually improve the business experience within a few clicks.

easy navigation

  • Personalization of Account: Customers expect you to understand their existing business needs and offer things as per their individual needs. While enabling account personalization, you can customize their experiences and send out targeted messages that could make the ordering process easier.
  • Dynamic pricing: With dynamic pricing, you can make sure that the existing prices reflect as per the pre-configured rules and negotiated contract pricing. While altering the pricing, you can amplify the profitability and improve customer relationships.

Demand Curve

  • Recommendations for products: When talking about experience, B2B customers wish to offer dynamic retail shopping experiences, which is why you should include product recommendations a part of the customers’ tracked shopping behaviors.
  • Quick order or bulk entry: The best way to improve the user experience is to create some user-friendly system that helps in managing bulk ordering and saves customer’s time while shopping.

Quick order entry

  • Intuitive Re-ordering: You should add re-ordering features in the website to make the website look convenient. The features could be like adding a buy button for all previous transactions, hence making the buying process convenient. Through subsequent visits, it will become easy for the customer to make reorder process easier.
  • Content Information: Let the customers have a quick access to the product information right after looking at the product description. Make sure that you offer details about pricing, specifications and availability so that the customer remains well informed while making the purchase decisions.

Product description

  • Account management: Make it easy for the organizations to manage all their existing B2B accounts, users and budgetary details. It should be easier for the account managers to create user roles and set specific access rights for analyzing the account information, look for products and to placed orders etc.
  • Workflow Approval: Create and deliver online system that you know makes it easy to modernize and speed up an organization’s approval process. The best way to do so is by automating the important aspects of workflows and by showing the precise approval process online.
  •  When you automate the basic aspects of the purchase process, it gets easier for the account managers to focus upon being relationship managers for their clients. This would help greatly in improving the customer experience and vitalize the marketing efforts while delivering tailored services.


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