How to get a search engine friendly ECommerce Website
Ecommerce is the new wave that everybody is riding right now, especially after the world has overcome the difficult time of the pandemic. People are turning their retail and online storefronts into proper eCommerce platforms through which people can buy.
SEO holds a lot of importance for e-commerce websites. But a singular aspect of SEO that holds the most importance for eCommerce websites is technical SEO. This part of SEO is the real backbone of a high-functioning and high-converting e-commerce website. It plays a huge role in ensuring that the search engines, such as Google, can find and understand your content easily.
In this thorough blog post, you’ll learn about how you can transform your e-commerce website into a search engine-friendly website. So, let’s get going without any further delay.
How is Ecommerce different from an online store?
Online retail stores are set up with the sole motive of selling products and services on the internet. In contrast, eCommerce takes everything up a notch, including warehousing, financing, transporting, marketing, distribution, packaging and so on.
Why is SEO friendly eCommerce crucial in today’s era?
Ecommerce websites that offer different types of products/services cannot take lightly any of the opportunities that can help them expand their reach to global audiences.
Some of the most important strategies that can help you extend your scope and attract foreign clients are to make your eCommerce website a lot more accessible.
SEO is all about strategies and methods that are tried and tested. So, a website takes the top ranking for the targeted keywords and search terms in the search engine results page(SERP) rankings.
You need to customize your e-commerce website for the most relevant competitive keywords and key phrases. This will ensure that your e-commerce website will be shown at the top of the SERP as your potential customers search for your products and services. This would certainly draw several visitors to your website and eventually lead to a great number of sales.
Remember, it’s one thing to attract traffic to your website, but what is most important for your business is turning this traffic into buying customers.
We, at Kinex Media, know how to make your eCommerce website more SEO friendly, resulting in increased visitors and greater profits for your business. That’s why we are sharing the exact method to make your e-commerce website search engine-friendly.
Some tried and tested approaches that you can follow are as follows:
Place Keywords or Key-phrases wisely.
Search engine algorithms are no longer the simple algorithms of the past. Alongside this, long gone are the times when you could simply over-stuff a webpage with keywords, hoping that it would get better rankings. In fact, there have been revolutionary updates in the search engine algorithms, especially with Google’s search algorithm in this AI search era.
Nowadays, Google search engine algorithms have become smarter, and they can understand the user’s searching pattern and keep track of the user’s behaviour as well.
That’s more of the reason why you need to opt for original headings for your eCommerce website that can persuade your target audience to click on your website. In this way, they will visit your website to learn more about your products/ services or even make purchases as well.
You can place your targeted keywords and key phrases in the headings, as doing this ensures better chances of getting the coveted rank on the SERP. It provides your ecommerce website with greater chances of appearing in top positions in the search engine results.
Making use of a variety of highly relevant keywords or key phrases in a natural-looking way in high-quality content also helps in securing good rankings.
Placing the targeted keywords and key-phrases at the most appropriate positions in the content, along with in the URL, is an important step. However, it is more important to ensure that you have chosen the best keywords after thoroughly analyzing them on different parameters such as competition and relevance.
Harness the Full Potential of Social Media
You need to concentrate on the social media marketing aspect of SEO and try to utilize this cost-effective strategy to reach a wider audience and boost your sales.
An important tip for you to learn here is that you must club your SEO and social media marketing techniques under a single umbrella. A unified and cohesive marketing strategy is surely going to offer much better results for your brand.
With ever-increasing traffic coming to websites from different social networks, you can’t ignore social media marketing. However, you must ensure that you are not giving your followers direct links to make a purchase.
Alternatively, use it more creatively by presenting it as a means of communicating and building a bond with your fans and followers. You should also invite them to share their feedback regarding your products, services, and other things.
Site architecture
Site architecture is essential to all of the e-commerce sites. Mostly because of the fact that most e-commerce sites have millions of product pages.
The architecture of the site lets you map how the user moves across your website. As the owner of the website, you want the user to quickly identify key pages and the links between the pages.
Ask these questions of yourself before taking any further steps:
- What queries are customers searching for before they land on your site?
- What queries are consumers searching for once they have already landed on your site?
- Which pages get the most traffic on your website?
- What are the top exit pages for your website?
Technical SEO
The technical SEO is not just about sitemaps and meta tags anymore. It’s because the lines between technical SEO and on-site SEO have blurred considerably. That’s why building a website with clean URLs, correcting internal links and, most importantly, not having any stacked redirects, has become easier than ever.
Optimizing URL Structure
You should optimize the URL structure, which is not just easy to read but also one which can be understood by both humans and search engine algorithms. The first thing that you need to do for that is to keep your URLs short and try to avoid any irrelevant numbers or symbols. Alongside this, you should also use hyphens so as to separate the words and ensure that each URL properly describes the page content.
Improving User Experience
Nowadays, having a mobile-responsive website is a necessity. That’s more of the reason why your website should adapt to different screen sizes and improve the user experience significantly. A responsive website will ensure that users will be able to access and scroll through your website without facing any issues, no matter what device is used. Alongside this, the loading speed of the website needs to be top-notch as well.
Image & Media Optimization
Did you know that optimizing image sizes is important to boost the loading speed of your site? But large-sized images can slow down the page loading speed considerably. So, when adding images to the e-commerce website, you need to ensure that the size and resolution of the images are optimized in the right manner. For this purpose, you can utilize several image compression tools so as to minimize the file size without losing the necessary details.
Website Security
Website security is important for safeguarding not just your business but the users who land on your e-commerce website. With the help of an SSL certificate, you can ensure that there’s a proper connection between the user’s browser and the site. Furthermore, you should also carry out the right type of protective measures to safeguard your site against any type of malware attacks. Alongside this, it will protect your e-commerce website against any type of potential issues.
Optimizing Website Speed
The loading speed of your e-commerce website is very important. Even a one-second delay can cause a big drop in conversion rates and increase cart abandonment substantially. It provides a great user experience and boosts the search engine rankings as well. For this purpose, you can carry out file compression and minification as well. Alongside this, you can also use techniques such as CDN and browser caching.
Conclusion
Technical SEO plays an important role to get an ample amount of success for your e-commerce website. By carrying out effective SEO strategies, your website will be able to improve its visibility in search engines and provide a great user experience.
Technical SEO will not only improve the search engine rankings but also play a major role in boosting the usability of the website. You need to create user-friendly URLs, optimize images, and carry out structured markup. These are important aspects which can influence the user experience and the website’s ability to get a great amount of organic traffic.
Kinex Media has helped many small and large businesses in optimizing their eCommerce website successfully. Our e-commerce team can do so for you as well. You just need to contact us now to know more about our e-commerce services.
