Monitoring is an important element in assessing the functioning of the website. With testing, you can select from your site all the weak elements, such as website speed, which greatly affects your performance in E-commerce.
The usability tests will, as a whole, significantly help to improve the website experience.
The fact that while research is not rocket science, it has some complexities attached to it should be known to all those who have ever run a usability test before.
You will need to understand all the intricacies that are associated with testing. In this post, we will be sharing some tips that would help you in keeping your user test experience a pleasant one while improving your testing skills.
Usability Test Script should answer all research queries
Do not assume that when initiating a usability test your task is restricted to sidelining the major areas of the website and asking the testers to work on them.
When depending exclusively on this approach, you will definitely find valuable insights, but there are chances that when you come up with research questions, you will be bombarded with project stakeholders’ inquiries that may be difficult to understand.
TAKEAWAY TIP
The best that you can do is to have a word with people whom you are answerable to and ask them about the key parameters that they want to seek answer for, through the research.
As per the questions you get, create a list with some questions being prioritized as per relevance. In case, some questions hold zero relevance then the best that you can do is to get clarification beforehand. This way you will be able to design a testing schedule for all relevant modules.
Let the participants reach the right confidence level
The moment participants come ahead for testing, they develop a sense of confusion as in what needs to be done throughout the process. With them being under constant observation, it actually gets difficult to analyze what needs to be done next.
Many of them are going to come up to get some guidance. Being too specific and controlling at the beginning of test, can make them even more confused, hence effecting the testing results.
TAKEAWAY TIP
Make sure that before you start the testing phase, you are making the users feel comfortable with the process. Encourage them to behave naturally without getting pressurized.
Ask them to behave naturally and also suggest them about the direction they need to move in, to initiate the test. Offer them some pre-test questions to let them uncover the actual problem and come up with natural answers.
Let the users complete the task as per their direction
Some website owners simply set out tasks in the test script and this restricts the ability of users to conduct tests. Even when they have an approach of their own, they cannot implement it because of the restriction applied in the form of pre-assigned tasks.
TAKEAWAY TIP
Give the users the right to search the website and check according to their dream. Let them go off the road a little bit to see what outcomes they manage to achieve.
You may like you’ve lost some influence or the participant doesn’t follow your approach but you need to remain calm and wait. There are chances for you to discover something very fascinating using this strategy.