Say “YES” to Videos in Your Marketing Strategy

Videos have completely changed social media. There’s no shortage of users uploading videos and gaining popularity.

“In the future, everyone will be world-famous for 15 minutes.” Andy Warhol

The future has arrived. Now, you don’t need to send resumes to a studio to make videos based on your concept/ideas. Nowadays, you can do it on your own. Many YouTubers are raking in millions of USD by doing it this way. Companies are also hiring in-house staff to produce addictive and highly engaging videos.

With video, almost everyone can be famous. There’s no time limit for enjoying the fame and limelight. If you look at the top-earning YouTubers, you will understand their status in society and among the big media houses.

Here are a couple more video statistics to remind you of the network strength video holds:

• On the microblogging site, 82 percent of Twitter users consume video content.
• 92 percent of mobile video audiences enjoy sharing with others.
• 87 percent of internet marketers use video content to fulfill their business objectives.

Each of the vloggers has used video platforms perfectly: Facebook, Instagram, Twitter, Vimeo, and YouTube, etc. Companies need to follow these vloggers’ guidelines and adopt their fundamental principles to grow their follower list and massively influence the targeted audience for the perfect output.

The famous vloggers have made us laugh, cry, educated us, and entertained us to reach the point where the world can notice their significant presence. They dropped their shame and took all the negative feedback coming their way, embraced it, learned from it and finally reached their goal. That’s the true sign of a marketer.

They didn’t have any magic wand which they waved and got overwhelming subscribers to count on their YouTube account.

Every success story has a back-story – and the back-story is more of a failure than success. YouTubers’ stories are also filled with various such things, including disappointment, fear of failure, etc. Their success is determined by the number of hours and work they have put into the video domain. It needs extensive tenacity and talent to succeed.

Since billions of people own a smartphone, it’s better if companies that haven’t even tested their first video start thinking about producing videos. Whether it’s live or pre-recorded videos, the demand is surpassing the supply and is extremely helpful for both companies and individuals for branding purposes.

If you are working in the PR, advertisement and marketing field, you just can’t afford to be camera-shy when nearly everyone is making videos; why are you bashing your confidence for not coming in front of the camera and creating a video? Who knows, you may end up creating the greatest YouTube channel ever?

When making a video, it doesn’t mean you have to become a talking head. Forget being the one. Daily soaps are doing the job.

When you are making a video, you aren’t going to send it to the Academy Awards to win an accolade. So forget it and wear down all the fear you have about making a flawless video appealing to the masses. Just show the human side of your brand and connect with people emotionally, which influences them to click on your product for a longer duration.

Videos are a great way to portray literally works in the most human way. Your job is to make a video that shows the human side, not a well-written screenplay, as it will take too long time to produce even one video.

When you look at the highly successful YouTubers, notice what the main thing about their videos is. They love connecting with their subscribers and bring attention to a subject by being in the video.

If your videos have authenticity, transparency, and immediacy, then you don’t really need to worry about things like production values or video budget etc. It doesn’t matter to the audience because they are getting genuine video content with relevant information and entertainment elements.

What if you run after a budget, but your videos have no human touch? How can you connect with the customers? It would be truly hard to do it.

Make yourself calm and chill before starting to shoot a video. Keep a head start in mind, and don’t over-prepare yourself too much because the product will look too good to be true. Remember that you are not shooting films and looking for cinematic release. Your videos are different, more personal and for a specific audience. Hence, don’t end up being too perfect, which looks unrealistic and very hard to trust.

When you are in front of the camera, you are directly speaking to your audience. It’s your world and theirs that are intersecting with your presence. You have to be spontaneous, friendly and a wee bit humorous to show the human side while selling your products.

Raise the pain points to which your audience can relate and engage with your content. It’s all about give and take. You give your customers a great platform to explore different things and consume exciting, educational, and entertaining content, and in return, they become your loyal customers.

Nowadays, nearly every company, be it a big or small corporation, is leveraging the power of videos and bringing their staff forward to produce content that shows the human side of their organization and how workers work hard to make their (customers’) lives better.

If you are still not convinced of the idea, let me provide pointers that indicate the importance of Video Content marketing:

Greater conversions: A research study conducted demonstrates that 71 percent of advertisers have found that video content is customer-friendly. When done correctly, it can easily help you with minimal effort to achieve better results.

Better Emotional Connection: When engaged viewers observe your video that further triggers their strongest emotions (pleasure, amazement, frustration, etc.), it may not instantly push them to take action. Nevertheless, when they see some of the material from you, it will help them make a purchasing decision later on.

So whether you’re on the B2B or B2C market, outshining your emotional response with video content helps bring the most biz

Higher Convenience: Videos are very user-friendly no matter age, gender or language preference; the graphics always connect to the public more than a dull blob of content and now, with the accessibility of the internet and smartphones, it has gained new height, never seeing a down till date.

Stronger Engagement Levels: With far too many viewers watching video content on social media sites like YouTube, Facebook and Twitter, you can see up close how video helps to generate greater interaction from target users.

By creating and sharing video content with your social followers, you have a 10X chance of them becoming engaged with your post, which then translates into more shares and comments.

SEO optimized Results: According to a study conducted by Comscore, you have a 53 percent higher chance of ending up on the first page of the SERPs by adding video material to your website. This clearly shows that not only your conversion rate but also the organic search traffic you generate can make a huge difference with quality video content.