For a long time, SEO gurus and peers have often fantasized about the consistent top rankings in search engines achieved by bufferapp.
However, Buffer revealed the success mantra and painted the picture of behind the scenes for the world. Those days have long gone, when people regarded SEO on the traffic parameters, revenues, and conversions.
Buffer laid emphasis on content planning and content promotion, which took them to the success paramount.
In layman, Buffer combined SEO with content strategy and dominated in the niche category. Over the years, they turned out to be a powerful brand and now enjoy healthy traffic on a daily basis.
SEO IS MORE THAN DRIVING TRAFFIC TO THE WEBSITE
Following are some of the elements of SEO, developed around the content strategy for better results.
- Give what your customers want. They like pampering. Do it in a modest way.
- Retarget them even if they have bounced away from the website. Communication is the key.
- Offer special discounts to them.
- Evolve and build a smart content marketing plan that adheres to the industry standards, and drives targeted traffic to the website for sales conversion.
When you track the content above, there’s no emphasis on the notion of ‘click/traffic.’ The effects are positive for the business as a whole when the SEO components are combined with the content for bigger plans.
While many advertisers fully understand the need to engage the audience for – and to some degree – the desired search engine rating, they do so but still, struggle to do so. Why? For what?
WHAT SHOULD YOU KNOW ABOUT CONTENT MARKETING?
Content Marketing is a fantastic resource or just to say, it’s a blessing to communicate with the target markets, engage them, impact them, and finally; turn them into revenue at the end of the day for an incredible ROI.
A well-executed content strategy builds trust and credibility among the targeted customers and cements the firm’s place in its domain.
The solid premise of the marketing or advertising strategy is to tell stories readers find interesting.
When consumers view the content as marketable for selling products, however, they will probably move away from the company. Hence, by not selling, you can sell yourself.
It sounds weird, but when you want to connect with consumers and figure out what their problem is, and offer them the solution; they connect with the brand because who wants to live with problems?
If you tap into the problems or catch their nerves, your content will make a bigger impact then you can imagine, and you will reach far and wide through your content marketing techniques that will construct a bridge to connect you with your niche audience.
CONTENT MARKETING HELPS YOU IN CREATING YOUR DOMINANCE AND LEADING THE NICHE MARKET
The rule is clear; if you want to rule on the niche market, you must create your dominance that sparks your greatness all around and glorifies your brand as the solutions to the problems.
A simple way is to take services of an SEO expert, hire or collaborate who can search high ranking keyboards within the domain and can help you in creating top-ranking articles through SEO techniques because Google regards to content that is SEO-friendly and is written by keeping SEO parameters in mind.
In fact, the comprehensive analysis never hurts; it just adds value to the content, so you can actually plan what you need to write to drive niche traffic to the website, and move it further to CTA (call-to-action). Here are some of the concepts you can integrate into your content if you concentrate on what your consumers are experiencing.
PUTTING THE CART BEFORE THE HORSE
Several times you’ll hear consumers ask, “Why content marketing doesn’t work for us?” So what do you know? It’s their right because they trust you with their money and expect enormous ROI in return or whatever you promised when the contract is sealed.
Below are some of the common factors marketers sometimes fail – and then they wonder why they don’t get the results they want.
- Weak Content Planning
To be honest; there’s nothing new about content marketing. SEO experts have coined the term years ago – in a different way though, but they brought this to us. However, the term has got a lot of buzz in every growing digital space, and the need to cement a place in a cut-throat competition. No matter what we call it; planning is highly important.
- Failing to Blend Content Marketing into Current Digital Trends
In content development organizations sometimes struggle miserably. Our emphasis should be on producing the stories people really want to purchase. If you don’t do this; no content will save our sinking boat, then.
- Failing to understand the difference between Advertising and Marketing Content
Often organizations fail to understand the difference between the two and think of content as;
- To showcase your services
- Sending it to the people to see
- Build orders through write-ups
However, content marketing is different than it;
- Connecting with the audience
- Building trust
- Creating timeless Image in the customer’s mind
- Gaining mindshare
That being said; if your content marketing is about flattering yourself or advertising, then you need to change direction and start communicating with people, resonating with their problems, understanding and engaging with them.
The promotional material dies as soon as the campaign finishes, so does the traffic it sends to the web site. Hence, creating long-term content that can stick with the business is something, you should focus on.
- Lacking Digital Marketing Knowledge
A digital agency should be an epitome of knowledge, and since, it deals in the digital marketing domain, it should have enough knowledge about the ongoing trends without needing to hear from the client to search for a better ranking keyword to generate desired results.
It’s not that digital agencies fool their clients to bag the project. Sometimes, they don’t even know what they are doing and shift all their focus on driving traffic to the website. As the saying goes, “Little knowledge is a dangerous thing”. Knowing how Google works is a must thing for every digital marketer. Undeniably, a lot of self-proclaimed marketing gurus are outdated about digital marketing and fails miserably when it drives traffic to the website.
To avoid the mediocrity, you must avoid the following things;
- Do thorough research and plan accordingly.
- Hire SEO expert to understand on-going market trends.
- Start accessing valuable historical data for better planning.
- Take refuge in a thoroughly researched content.
- Churning Content without Defined Goals
Digital companies or web marketing firms also prioritize churning out as much web as they can to get Google’s attention and Google’s page one ranking. We then forget what their consumers want, and keep creating content that doesn’t have many purposes, or really does have a little positive impact.
Google does indeed have a huge amount of data stores in its database about the things being searched, which material became viral at what point in time. All the work you’ve done in your content produces fruitful results. No matter how long it takes to achieve the target goals; if you create content like the way you should, you will hit the level with ease.
In layman, content marketing is not teaching people about your product; it’s about people’s needs and wants – and being a marketer, you have to tap into the existing opportunities to welcome success at your doorstep.
- Campaign Thinking
The Content Marketing campaign is completely different than the usual marketing campaign. You can’t order the content from content writing firms or hire writers to do it in bulk before the marketing campaign. It will often bring little effect, wasting your resources because as soon the campaign will end, the content will be forgotten. Moreover, the content will be often regarded as advertising, not solutions to the problems.
Hence, content planning is relevant as it keeps things on track for the company, and writers can grab opportunities to produce lucrative content for effective marketing solutions.