Whether you own a small business or a big one, Facebook marketing can do wonders for you. But you can’t expect for the wonders to happen if you aren’t posting the ‘Optimized Posts’. But the question is – ‘How to optimize posts?’
Let’s get to know, what can you do to optimize the posts –
#1 – Create a Posting Plan
We’ve observed many businesses that start marketing without having a proper plan fail to address the needs of their targeted audience. It requires businesses, willing to gain outcomes from Facebook marketing, to create a proper posting plan.
Grab something useful from these tips before creating a posting plan:
- ‘Posting Plan’ should have a variety that you can offer to your audience.
For example: You are the owner of a salon cum spa, then you can offer your audience the following variety of posts:
- Don’t post everyday. By doing so, you’re limiting your time to market your post. Consequently it’ll reach less people. And you won’t be having any time for increasing engagement as you’ll have to work for the post you got to publish the next day.
- Be consistent with your postings. Don’t post based on mood and the events happening in your business. Have a disciplined posting schedule.
- Use Google Calendar to create a posting plan. It would help you get reminded of forthcoming posting dates, so that you don’t miss out on any.
#2 – Caption Should Be Short & Sweet
According to the recent statistics, “Many visitors don’t bother to read more than 4 to 5 words of your caption.” This demands your captions to be limited in 4 to 6 words. If they are longer than that, nobody will be interested.
Pro Tip:
For creating compelling one-liners for Facebook, try CoSchedule’s Headline Analyzer.
#3 – Choose Post Category Based On Your Niche
There are four types of post categories that Facebook allows – Links, Videos, Images & Text Updates.
#4 – Don’t Forget To Include Brand Hashtags
It has been observed that posts with Hashtags, be it generic or branded, tend to outperform. But that doesn’t mean using all the hashtags without considering the topic and niche of the post.
Here are some tips on – ‘How to use hashtags’?
#5 – Add Keywords In Facebook Post Descriptions
Since the Facebook posts are searchable, it would help if you add keywords. It would increase the occurrence chances of your post.
For Example: You sell shampoo. Your possible keywords will be –
How to use dry shampoo, best shampoo and conditioner, best smelling shampoo and conditioner, best shampoo for oily hair
You can include such keywords in Facebook post descriptions –
- No One Will Tell You – ‘How to use dry shampoo?’
- Best Shampoo and Conditioner For Your Hair Care Needs
- Coz Fragrance Matters – Best smelling shampoo and conditioner
- No More Cribbing – Try The Best Shampoo For Oily Hair
#6 – Find The Right Time To Post
Analyze the proper time. For example: You’re working for an SMM client based in Canada. It means that there will be a difference of 9 hours and 30 minutes between yours and their time. You can’t post according to India’s time. Like if you’ve to post ‘Good Morning Canada’, you must post the image at 11.30 PM, since India is 10 hours 30 minutes ahead of Canada.
Tools To Help You With Facebook Post Optimization
Facebook has been giving publishers a chance to explore a vast audience through the medium of ads and banners. The publishers, however, can only acquire a set percentage of the audience in most cases. It includes the viewers who like your business page to look at the published posts. The page is further hidden by the audiences who usually engage with the page.
If you feel Facebook needs to be fairer to you, do not worry. Things will improve thanks to all the features released by Facebook over time. You can now reach a wider audience thanks to these tools. You now get to target the posts and publish the existing posts in a better way.
Interest Targeting
Facebook Ad sets can now be targeted based on several factors. One of these is Interest Targeting. You can do geographical targeting using predefined values, e.g., the country “Canada” and the city “Vancouver”.
When you post the ad to your page, you can select “targeting” and decide who would be able to see your posts. You cannot automatically make the posts reach more interested people, but with some extra edge over the insights, you can develop more innovative ways to enhance your engagement.
In addition to these, you can use the following plugins to attain better reachability:
- AdEspresso by HootSuite
- Adroll
- AdSpringr
- Adstage
- Adstage Driftrock
- Hootsuite Ads
Choose End Date
This is a wonderful attribute because it lets you limit the post’s visibility for a specific period. If you want to run an ad only until it reaches the desired level of the audience, then you can benefit from this feature. You can choose an end date for the post. It is best to promote a sale or event for a limited period.
Smart Publishing
It is a feature that is available only for large-scale organizations. With Smart Publishing, you can schedule and optimize your posts. For instance, when Facebook finds some popular content on the site, it will automatically show the content in the audience’s news feeds. All your popular content can go viral through this feature.
Insight Improvements
When you visit Facebook’s domain insights, you can locate a new section, ‘Top URLs.’ Through this feature, you will be able to know about the pages and people who have shared your posts. Considering how easy it is to use this feature, there is a lot that you can explore. What adds to the list of benefits is that you can look at the insights data per hour & precise data about the social plug-ins. You can evaluate who all your fans are and on whom you should focus on boosting the reach.
How To Create The Best Facebook Post From Scratch?
In 2022, creativity is reigning in social media. We all have seen so many boring posts that don’t convince us at all. We must not waste our time, energy and Facebook’s storage with such useless and non-convincing posts.
Here are some tips to design Absolutely Awesome Facebook post:
- Facebook posts must contain text worth 5 to 6 words (Not more than that) as Google doesn’t bear more than 40% text in an image.
- Don’t go out of style and branding guidelines. If you randomly use all the possible colors, you fail to create a brand statement
- Though Canva has made it easy to design graphics on your own, it has limited features as compared to photoshop. For high-end imagery we suggest making use of adobe photoshop.
- The text of the graphic must convince the visitor to take action.
- Don’t fill the post with too many elements. It’ll kill the message.
Let’s Finish!
Be it the post for Facebook, Instagram or twitter, you must design it with style & under the specific set of guidelines. Such posts tend to do wonders for your business expansion strategies.