The future of video marketing has already arrived. In the present scenario of cut-throat competition in online business, it is really a challenging task to make a stand out a position in the web business. There are trillions of sites running an online business and it is a revolution for marketers. Different strategies are adopted by different entrepreneurs depending on their reach and size of a business.
Video marketing is a key to success for the small business as they can make strong relationships with their clients before actually meeting them. Videos these days have so many superpowers that can rule the web industry naming the few Attention, Emotion, Perceived Value and Clarity when used wisely can make you a marketing superhero. Over the past few years, videos have taken an emerging turn towards the online business success.
But applying the right strategy in the video at the right place and at right time will help you generate ROI and increase conversions to achieve the success. In the fast pace of life, people are rushing towards their work and have less time. So it is beneficial to cater them with a 2-3 minutes video about your product than spending 15 minutes for reading the material you have provided. Without any doubt, we all know that grasping the customer attention towards your product and service is a challenging task.
Why is the need of Video marketing surging?
Video marketing strategy serves you in many ways to achieve the business success. It is a new tool added to marketing promotions toolbox. But you still doubt that whether your video will be able to get viewers attention or not? What resources will you require to get your video noticed about your products and services? There are so many other factors that are to be considered. But the answer to the above questions is “Yes”. Making a video and promoting it is worth. Video marketing is a versatile and profitable digital marketing tool. If you really want to step into the world of top-notch companies running successfully in your line then you cannot leave the video tutorials behind.
Let’s have a look at the various reasons that why video marketing is now a necessity for online business especially for a small business holder.
Sales and Conversions
The trend of videos for promoting your goods and services is surging, so we can say that it boosts the sales and conversions for a business. If you don’t have a website but your product video on your landing page can help you increase conversions by 80 percent according to some studies conducted on this. But make sure your videos work perfectly regardless of the category in which it is deployed.
According to some and even in reality vision is most dominant sense. Once you have seen the thing you can recall it easily as compared to reading or listening to it. So images have the capability to boost your engagement and if it would be moving images it will impact more.
Making a video is not really a tough task. If you don’t have the DSLR camera and an expert to shoot, a model or an editor, be a multi-talented person and take benefit from your smartphone. You can shoot your own video and upload it on a right platform after a depth studies that from where you will get the maximum response. This explainer video is a key to open the success door for online business.
Videos loved by Search Engines
Search Engine always looks for the content that has the engaging tendency. Nothing can beat the videos in terms of page viewers. Not only this, but if we talk about the search engine listing YouTube ranks second after Google. If you are posting your video on YouTube along with your website then the chances of getting search on search engines increases giving your business a good online presence with a keyword search.
Trust and credibility
Videos are such a powerful tool that it has the capacity to build trust and increase credibility among the viewers and even sometimes videos have that much tendency that if made the viewers turn into buyers. It helps the buyers in the decision-making process for buying any good or service online. The more you upload the videos of your products, the stronger bond you will have with your viewers. Thus we can say that video plays a vital role and it is right to say that trust translates to sales.
Appealing to Mobile users
It is rightly said that videos are really appealing to mobile users. According to some studies conducted on this, the results turned out to be surprising that number of people is using the mobile phones as compared to desktop and TVs. This is the era of smart phones and people love to watch videos on the go. So there is no doubt that the video audience on the mobile phone will get double in the near future. But make sure the video content must be good and delivering some vital information.
Engages Laziest buyers
Videos have the capability to engage the laziest buyers even. In today’s smart era where plebeians are so busy and don’t have much time to read the long details and dig deep to get further details. Today buyers love to see products in action. Video marketing is a tool which captures a wide audience and even works on many audiences.
Shows your business is up to date
Moving with the latest trends in technology will help boost your business presence. Adding new features and updating the old one will create a thought in viewers mind that yes this is a site of a business which is running with the present scenario and video marketing with different tactics will help in better business boosting sales.
Tap into the world of Live Videos. This is the way of marketing in which you can promote your products and services by letting your viewers see the live videos of any event going on. Live streaming is no doubt a bit tough task as everything you going to show should be perfect but once you are on the right track of live streaming to engage your customers than in return you will have heaps of rewards.
But to get the good results make sure you have a strong following on social platform so that the viewers can engage with you when you are live. This even provides you with a platform where you can immediately respond your viewers who are commenting when you are live. This even creates a path of good relationship building. These days for live videos Facebook is trending and you can see how many viewers at present are watching your videos.
Great Return on Investment
According to various researchers and studies, it has been shown that videos show great Return on Investment. Thinking about videos make you feel that it is really a difficult task but once you are aware of the technicalities and know how your video can grab the viewer’s attention you will be on the right path.
Another amazing benefit of video is that you don’t have to be very perfect. At an initial stage you will not be a perfect video maker but as the time pass you will get to know about various things and will become a video professional.
Not all the businesses are using video marketing ways to hike their business sales and get great clientele. It is really an advantage for those who already started living in the world of videos to boost their conversions and sales. This is even helping them in a greater return on investment (ROI). In the near future of every business integrating the video marketing tools will become a necessity. Both small and large scale business can take the benefit out of it.
These video marketing tools are giving an opportunity to every business to come ahead and compete with the toughest competition to get the leading place in the market. The scenario of selling the products has been changed now creative and new ways of marketing are in demand. Buyers always look for something very unique and creative and with these things they get attracted. Sometimes the videos are so compelling that the buyer without any second thought made a purchase of that particular product. You are still not late if you haven’t tapped for the videos. Just understand the concept and get a perfect video shoot done to take your products to newer heights.
Uploading videos is not a tough task or making videos as well. At initial stage make your Smartphone as a building tool as with the help of this you can make a perfect video. Be sure for creative and good explainer videos.