In the growing digital age, the need to gain quality leads has become vital to staying in the business race. Businesses opt several measures to drive potential customers to their websites that can actually turn them into customers.
Affiliate marketing has turned out to be a touchstone for companies who want to grow their digital empire using the right tools and incorporating various elements to get better ROI at the end of the day.
Over the years, it has become one of the cornerstones of digital agencies who plan before running their juggernaut and know where to look to increase conversions on their website.
Getting visits and increasing impressions on the products on different social media channels are good signs, but it’s all about conversion at the end of the day. Until you are doing business with the visitors, you are regarded as successful, and a sense of accomplishment will motivate you to achieve more.
What is Affiliate Marketing?
Unlike all other marketing fields, Affiliate is a wee-bit different as you only pay for the conversions done on your website, not for driving traffic to it, even if it’s the niche audience.
For instance: if your website is getting 100K visitors per month, but not able to generate even 1% of revenue from the traffic, then it’s useless.
You don’t need traffic only. It would help if you had a conversion, which is one of the pillars for a successful business. That’s why affiliate marketing is getting so much love from industry peers because it brings business to the table and what matters to a person in business: Business, Conversion, Profitability, and Success.
Affiliate marketing is one of the most heated and talked topics among the industry peers and marketing maestros.
Like all other marketing forms, affiliate marketing demands a lot of energy and hours to reap profitable results. Boosting niche traffic that will likely convert is probably the most challenging task to any marketer, and affiliate marketing lessens the pain.
New Audience, New Domains
As a marketer, you must reach a wider audience and increase the business domain by opting for several measures that can be akin to the business’s marketing budget.
The above method promotes the growth of relationships with private entities, and places your business ads over there to drive niche clients and lead to business growth and ROI growth.
While sponsored managers or specialists profit from effective promotional campaigns by companies. You can do it all by yourself and you can cut the budget by saving the extra money if the goals are not too horrible and the deadline is not to a skeptic.
However, the time factor kick-in if you are managing all the campaign by yourself without any real industry expertise or connections to get your profitable conversions within a short period after starting an affiliate campaign.
Lucy Whittington, director of inspired business marketing has shared her 2 cents about affiliate marketing and how one can use it for the maximum gain.
“Hotels, for instance, could use several affiliates such as car hire firms, flight companies or travel insurers which share the same target market. Once successfully up and running, affiliate programs can generate between 10-30% of total sales,” Says Lucy-
“if you’ve a tiny proportion of associates, it’s plausible, but you’ll have to search for the right facilities to draft report and commissions. You’ll also need to think about handling each affiliate program, maintaining up with specific agreements, updating marketing strategies, recruiting new affiliates when required and ensuring nobody misrepresents you online,”
As easy affiliate marketing may seem, it has certain myths going on in the market, which is too good to be true. The following are some of those.
Myth #1- IT’S A CUP OF EVERYONE’S TEA
Affiliate Marketing needs marketing knowledge and a lot of energy to maintain the campaign to blend every perfect success ingredient for the best results.
Many businesses lose money when they don’t pick up affiliates based on facts and success rates. This way, they waste their resources such as time and other skills when the result doesn’t come as good as were imagined.
It needs knowledge and the right amount of research before loading the guns and jumping to win the competition from creating affiliate guidelines, building commission structures, monitoring performance, and recruiting new affiliate partners.
Myth #2- IT DOESN’T CONSUME TIME
Since affiliate marketing focuses on paying only at conversions, many immature self-proclaimed marketers think, it doesn’t consume time. EVERY successful campaign demands time. Period.
Moreover, it’s a common practice to see marketers running the campaign before collecting substantial resources for the desired success.
Myth #3- TO FIND SPACE ON DOZENS OF SITES
Kinex Media has guided the marketers in offering quality service to achieve the desired goals. One of the main things a marketer should set is an appropriate goal. ‘Quality over Quantity’ always outranks anything in the marketing domain.
Consequently, the theory gets bust when a company doesn’t see any good results even after running behind thousands of portals for membership.
Many websites have much less online visibility which will serve no useful purpose to your efforts. Accordingly, monitoring all the websites in which you are affiliated will enable you to monitor the accuracy rate and can provide data to cushion all the unneeded fat (sites) that block your way towards becoming ideal in your business.
Myth #4- IT WILL HARM MY ADSENSE
No. You can use AdSense and Affiliate altogether, and no harm will be done to your marketing campaign or reputation of the website in the search engine. Moreover, you will not violate any AdSense TOS. A lot of successful websites are using affiliate marketing much more than AdSense.
Now we have covered all the prerequisites, let’s lay the foundational plan and start with how to start affiliate marketing.
Below are the significant outlines of constructing a successful affiliate campaign:
- Select a suitable affiliate network:
The deal among you and the affiliates who will advantage from your promotional efforts must be the appropriate one, or it won’t be effective. Selecting an affiliate network is the smartest way to start with affiliate marketing.
If you reach the correct influencer that does not resolve the purpose but initiate it, the need is to settle the right network for carrying the process, the action on which transaction is liable and the image of brand and influencer being complementary rather being destructive.
- Survey and then pick the goods of the right Affiliate strategy:
Once you find your right match, then the next step is to leverage it by putting the star product or service in trial and making it a solidifying cash milking campaign.
- Use marketing for social media to get more sales:
Facebook, Twitter, and YouTube are great “word of mouth” or intelligent advertising vehicles. In specific, video marketing is an effective way to exemplify your expertise through commentaries, images and live demonstrations where appropriate.
Doing videos on Facebook and Facebook Live right now is incredibly efficient as well as making use of YouTube for a longer-term approach to video content.
- Consider using the “Natural”/ Redirect links:
Cloaking or even using anchor links has been a sensitive subject in internet marketing groups, with some website owners throwing by it and others feeling it’s pointless.
On the one side, lengthy and unattractive affiliate tracking links are a blunt giving away to people that you want to make a sale to them (and people may be uncomfortable clicking on it). So making your connection shorter and look “nicer” would give it a more polished look. Some of my favourite plugins to make links look “pretty” is the WordPress plugin, Pretty Links.
Affiliate marketing is not, as many people believe, a fairly new or simple concept. It’s all about communication skills and cultivating a better relationship with trustworthy portals that can help you take advantage of the golden opportunities for your company to expand. Moreover, a thorough knowledge of management to manage finances and budget is a must thing; otherwise, the campaign can have a considerable loss, affecting the overall marketing strategy of the company.