Digital Marketing Techniques For Distinct Businesses

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“Ignoring online marketing is like opening a business but not telling anyone.” A writer at a famous marketing agency wrote it, and it’s 100% accurate. Doing digital marketing for any type of business is no longer another option, but it’s a necessity. It has major implications for the growth potential of a company, and it can even make or break a promising business. So, in this article, you will get to know the different types of businesses and the digital marketing mediums they must use to get paying clients and customers.

The digital marketing techniques to be used by businesses

1. Tech businesses

The world we are living in is currently in the fourth industrial revolution. This Industrial Revolution is riding on the following:-

  1. The internet and the cloud technology.
  2. Data analytics and artificial intelligence.
  3. Virtual and augmented reality.
  4. Advanced manufacturing technology like 3-D printing and artificial intelligence.

The industry that is responsible and at the forefront of this fourth industrial revolution is the technology industry. This industry involves tech businesses operating in these niches:-

  1. Software development
  2. Cloud computing
  3. Artificial intelligence and machine learning
  4. Cybersecurity

Tech businesses target consumers and different types of businesses, like big organizations, small-size players & even startups. That’s why these businesses need a digital marketing approach that is as per their target audience and requirements. The digital marketing methodology that they must follow is as follows:-

  • Content Marketing

A lot of knowledge about the tech industry and information regarding a tech business’ products and services needs to be imparted to the audience. Content marketing in the form of writing and posting blog posts, guides, whitepapers, and ebooks is essential for these businesses.

  • Search Engine Optimization(SEO)

The ideal clients of tech firms are most likely to search for solutions to their problems on search engines. So, a tech business must use SEO to optimize its website to rank it on the first page of search engine results pages(SERP).

  • Pay-Per-Click(PPC) Advertising

Almost all technological companies offer services or products that individuals and businesses desperately need. That’s why these companies must run PPC advertising campaigns on search engines and social media platforms.

  • Workshops & Webinars

A lot of explanations and demonstrations need to be done by tech companies regarding their offerings to their core audience. Hosting helpful webinars and conducting digital workshops should be prioritized by these businesses to increase the sales of their tech products and services.

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2. E-commerce businesses

In today’s superfast era, when we need everything delivered to us at the speed of light, e-commerce businesses have emerged as our saviours. Most consumers nowadays prefer the e-commerce medium instead of the traditional one. That’s why even traditional businesses are pivoting themselves as small players in e-commerce. The advantages of e-commerce channels over their traditional counterparts are written below:-

  1. Have a global consumer base.
  2. Reduces costs of inventory management.
  3. Real-time data that provides invaluable insights.
  4. Specific marketing that can be tailored even for a single buyer.

E-commerce is an umbrella term which consists of different types of businesses. Some of them are as follows:-

  1. Service-based/Niche-specific/Digital products/Rental E-commerce
  2. Mobile or Social Commerce
  3. Dropshipping or Subscription-based E-commerce
  4. B2B, B2C, B2G E-commerce

E-commerce is one of the most lucrative and profit-generating industries on the globe right now. That’s why businesses need to double their efforts, digital marketing efforts if they want a piece of the pie. Moreover, the techniques used must be customized as per the diverse set of consumers that are spread all across the planet. Here’s the digital marketing approach that e-commerce businesses must follow for maximum reach and exponential revenue:-

  • Social Media Marketing

Social media is one of the best places to build a consumer base from scratch for ecommerce businesses. It’s because there are more than 4.8 billion users on social media platforms. So, posting content and running ads on these platforms related to E-commerce products and services is essential.

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  • Email Marketing

The number of people who use emails will grow to 4.26 billion users worldwide. Alongside this, email marketing has a very high ROI and excellent customer segmentation. That’s the precise reason email marketing should be used by E-commerce businesses. It can be done by sending personalized recommendations, cart recovery emails, and information regarding exclusive deals to customers.

  • Influencer Marketing

Gen Z and millennials trust influencers more than their friends. In fact, influencer marketing has an ROI of 650% on every dollar spent. This makes influencer marketing one of the best strategies to build trust and boost sales of an E-commerce company’s offerings.

  • Mobile Optimization & Word-Of-Mouth Marketing

At least 50% of buyers use their smartphones to place E-commerce orders. So, E-commerce websites and platforms must be optimized for smartphones.

Among all the consumers, 90% of them trust an E-commerce platform suggested to them. To gain your consumers’ trust, E-commerce companies should provide great services and customer support to their users.

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3. Local businesses

The small businesses in our neighbourhoods or cities that we ignore serve as the spine of local economies of all the cities on different continents. They not only employ local talent but serve as the foundation of a country’s economy. Here’s how a local business supports a nation’s economy:-

  1. A strong economy that can withstand challenges.
  2. Support other businesses and local communities.
  3. Generating revenue and aiding its circulation in the city.
  4. Saving the country’s economy in case of recessions.

A lot of distinct types of businesses operate on a local level. Their types are as follows:-

  1. Retail Stores
  2. Service-Based Businesses
  3. Product-Based Manufacturing Businesses
  4. Community Building & Supporting NGOs

Although local businesses target the audience of their surrounding areas, that also involves following innovative digital marketing approaches. Some of its kinds are written below:-

  • Local SEO

Since local businesses need local consumers, optimizing their website for local SEO is one of the most important digital marketing methods. It can be done by adding NAP(name, address, phone) information along with making GMB(Google My Business) listings.

  • Creating Content As Per City’s Audience

Local Companies should create and post content as per the local crowd that they want to attract for their offerings. Personal stories that strengthen the local brands can also be shared through relevant mediums.

  • Engaging Local Communities

The chances of sales can be increased substantially if local firms engage the communities of their neighbouring areas. This can be done with the help of social media platforms and supporting local causes.

  • Geo-Specific PPC Advertising

Paying clients or customers of local companies are based in a confined area. That’s why PPC advertising campaigns should be run for your specific geographic area to your target audience.

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Wrapping Up

If the digital marketing techniques listed under the distinct businesses are followed in a sequential manner, then they have the potential to increase the sales and user base. Companies need to remember that digital marketing is more important now than traditional marketing. So, they must go all out in their efforts to showcase what makes them better than their competitors. They need to stand apart from their rivals in their industry, and digital marketing will be their best aid for the same!

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