Marketing strategies play a vital role in making your business reach higher heights. But worrying you don’t have that many bucks to spend on your biz to popularize it in the market. Standing with the toughest competitors and bulge out as a monopolistic company with good name and fame is what every business desire for. Selling and gaining profits from your small venture is a universal goal for every owner. The success can be achieved by positioning the business in front of the target audience and offering something unique to the buyers that solve a problem or that they can’t refuse or find elsewhere.
A smart marketing plan is required by every small owner to implement his marketing strategies effectively to get the best possible results. There are thousands of roads available to take your business through it but a perfect blend of activities are required to focus on with best marketing tactics. Every small business owner does not have “deep pockets” and is not a spendthrift to go for big and online advertising campaigns. But taking part in the campaigns is must so adopting the smart ways can take the owner have all the advantages to raise his business.
You really need to be a market smarter to compete with your competitors with a pocket-friendly budget and no harm to your pocket. The small owners or new starters should start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. Out of 100 available tips and tricks, the owner must have a complete research on the marketing tools that can benefit to get the best outcomes. Implementing all the tools at once is not possible so starting with one followed by other can help in gaining the results of your efforts.
Go through this comprehensive guide to the budget friendly marketing tools, pin out the one on which you are already working and prepare a list of the ways which you can adopt to thrive your business. At last narrow the list to select the best possible one which is within your reach.
Let’s have a look
1. Enriched Content
Content is the first and foremost thing to attract the customers for online ventures. You do not have sufficient budget to hire the expert content writers to write for you. But you can be your own content writer and can give life to the old content. You should not hesitate to ask your team members who can write the blogs for your business. You can’t neglect the importance of kick-ass content. Fresh and informative content helps engage readers, build valuable links, attract leads and convert them to new sales. So in order to whip up the content for your blog and instead of having a fresh start, give breathe to the existing content.
2. Create your own videos
Videos are not comparable to content. Video tutorials give a better insight to the product and service. It even increases the credibility among the buyers. With advanced technology and smart phones, you need not spend thousands of bucks to get your shoot done. You can make your own video tutorial and upload it easily for your viewers. If you think that video sounds like too much of a challenge, try making slide decks and sharing them on Slide Share. This will really help you in great context. Your videos can be really informative of funny but make sure it delivers a perfect a message.
3. Savvy Social Networker
You must create your business accounts on various social sites like Facebook, Twitter, Instagram, StumbleUpon and much more. If your services or products are images oriented than Instagram and Snapchat is the best way to catch your valuable target audiences. Make sure you are available on the social sites to response your customers. These sites can help you get the good results. Do not pitch all the social sites rather go for a deep search not a wide search to know about the maximum clientele on different sites.
Infographics are a new way of delivering your message. “Do it yourself” is the right term for infographics as you need not hire the professional designers. If you are creative you can turn everything artistic with your artistic skills. We can say that infographics these days are an insanely powerful marketing tool. For this you need not write too much content, you can play with the images creatively and to the point, content can make your message clearly visible to the viewers.
5. Apply online for business awards
Many sites these days offer the online business awards like “Best Designing Company of the Month”. So in order to get your company filed to somewhere else the best part is to take the benefit of Internet and get yourself registered with these awards winning sites. With these badges on your website can raise your image and trust among the customers. If there is no such badge for you till now don’t worry just organize one by yourself and with this, you will get great attention.
6. Email marketing
It is another best way of taking your business to newer heights. It helps to get the new visitors and engaged with the present customers. With this strategy, your customers will stay connected with you and will get to know about your newsletter. After this start nurturing your customers until they become the paying customers. There are so many sites which offer services for less amount for email campaigns so you need to search for it and get started with it.
7. Helpful Blog Posts
The blog post is another way to stay connected with your customers. In this smart era, plebeians love to get the latest information regarding their respective fields. You must upload the blogs with good content so that it can be useful for your audience to know what they are looking for it. It will help you have better engagement with good conversion rate. Even you can go for the affordable source by publishing the articles on sites which in return creates good backlinks to your website, shows expertise, builds credibility, and more. It’s also relatively easy to outsource.
8. Keep audience excited and engaged
Make sure you always excite your audiences with some freebies or gifts. A gift does not mean too expensive rather any reward or some giveaway can make your buyers really excited. Another vital way is to try not to always send the direct marketing emails rather some informative emails like the emails with some tips and advice on various things will make the reader keen to know more about the things. This will make your customers have the better bond with you.
9. Business cards
Business cards no doubt are a very old tool of marketing but it still has a great impact and is a very effective tool. You can strengthen your business in a local market with this. Let the other person stay glued to your card. It should be very attractive and creative. You can even customize your own cards for your business. This can help the other person get in touch with you when ever they need it. All they need is to take out the card and give you a call. This can only be there when something unique will be there on your card.
10. Organize free class or event
Organizing an event on a large scale require too many expenses. What you can do is organize a class or a small event with little budget to tell the people about the services and goods you are offering to the market. This will give you a good chance to interact and know what is going in the mind of people. Make sure at last you have a question answer round where you can even clarify your thoughts and doubts.
11. Figure out target keywords
Keywords are a tool to achieve great success. Whenever you are writing any article or blog make sure you insert your target keywords so that the users can search the content with the keywords. Write for your viewers keeping in mind various things what words are they using? What questions are they asking? Do some keyword research and make sure to incorporate that language into your blog posts. More the content will be strong more strong would be the search results and rankings.
12. Be clear, Write for humans
Make sure whatever you are presenting to your viewers must deliver a clear message and the content should be written for the humans. Always make sure everything is written for your target audience not for the search engines. If you are not familiar with writing blogs, emails then you can take the help from your team or many tutorials are available o you can just go through the different sites to get an insight into it.
13. Online forums
Forums are a great way to interact with new people. You can easily find out a discussion forum or a page where active conversations take place, so you can easily give your input and be a part of it. This is a platform where you can express yourself freely. It does not require any fee as it is free of cost. This way you will get to know the latest trends and taste of the people. Interacting with them also help you have good links and can benefit you further.
14. Use personal resources for advertising
Word of mouth works wonders today also. So your business can easily be advertised from the mouth of your kith and kin. It all works on credibility and good relations. The more good relations you will have the more you will get the work. No advertising strategy can beat this form of advertising. Even making your customer satisfaction with your product and services can turn him into a happy customer. And the best way to help boost word of mouth is through a customer referral program. If you are capable of satisfying your customer then you will have good relation with him. That customer will never hesitate to refer your name to other for your on time and good services.
15. Promo ad credits
At first it is really difficult to start with an ad campaign with Facebook or Google. There are so many web hosting sites who are floating with so many great discount and offers for an ad campaign. You need to search for that and pitch the best one without spending too much on it. This way you can advertise your product and service in an easy and in a cheap way. With your good start, you can easily land on the place of these coveted sites.
All the above-mentioned ways are not only budget friendly rather they will help you get the better results and will help you grow your small venture into a big one. This will also help you to land in the market of your competitors and compete with them without any hesitation. It all depends on you that what strategy you would like to use and in what way to maximize your profits and achieve the desired goals.
No venture is big or small it all depends on the capability, hard work and most important is the strategy or the plan on which you will imply your strategies. If you are doubtful about any strategy then simply try not to waste time on it rather try to search for something new and attractive that can be in your reach and help you out as soon as possible.