ADVANTAGES OF A WEBSITE REDESIGN – IT’S AN INVESTEMENT

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Your website represents your business 24 hours per day of the year. Its appearance and content are crucial for your marketing efforts. While your website may have been up-to-date three years ago, it may harm your business today. Updating the appearance and content of your site is an investment.

A website redesign isn’t just making your website look better; it’s much more than that. It creates action points, increases trust in your brand and leverages marketing techniques to drive sales. But first, you should know about a website redesign.

What does website redesign mean exactly?

Website redesign means completely revamping your website by rewriting the code, redesigning its look, and improving the user experience. Just like redesigning your commercial space, the feel of your website can be improved with amazing features, which in turn can boost your business. 

You can also opt for a limited website redesign to change the front or backend parts of your website. It will only change the components you want to be changed!

At what exact time should you redesign your website?

The time frame which is ideal to judge whether your website should be redesigned or not is from two to five years. But it really depends on how your site looks in addition to your niche, target audience, and the trending design and softwares available in the market. 

Along with this, if your website isn’t upto the mark as compared to your competitors, then you need to decide whether you should partially or fully redesign your website. 

The 2-5 years timeframe is not necessarily set in stone! If your website is in major need of a redesign, then you should get it done as soon as you can! 

Look at your website metrics and find out any issues with search engine rankings or the conversion rate to make a sound decision for redesigning. 

Some of the benefits of redesigning your old website are as follows:-

INCREASE BRAND TRUST

As they say,” First Impression Is The Last Impression!” Just like how a neat store will naturally search engine results pages. In the same way, people will base their thoughts on any company’s trustworthiness by viewing the quality of their website. If it looks cheap and unorganized, they will assume the company is economical, which might negatively impact your brand image. 

Let’s imagine that you visit a website that has an outdated look with awful graphics and unreadable fonts. Will you buy any of their product or service? Of course not, right? A website redesign makes your website look new and a lot more professional. This also sends a signal to your website visitors that your brand is modern and has a robust digital presence.

User Experience(UX) is one of the most important parts of building brand trust. A good-designed website is easy to navigate, opens quickly and also provides relevant information. When users find the exact thing that they were looking for on your website, then they’ll naturally trust your brand. A great UX will also make sure that your website visitors interact positively with your website. 

Most people use their mobile phones to browse the web, so your website must be mobile-optimized. If your website can adapt to different types of screens, then that will provide a great experience for your website visitors. As a result, visitors will trust your brand a lot more as compared to your competitors. 

BOOST SALES, LEADS AND CONVERSIONS

Before beginning with a website redesign, you need to understand the website’s goals. Like what are you trying to achieve? If it’s getting more sales leads through an online form, then the design must reflect this, directing users to this point. Ensure the correct use of calls to action, design flow, and action points that increase conversions exponentially.

One important thing that you must ensure on your website is whether your users’ information is protected. You can add different types of security measures to your website, like SSL certificates, along with keeping your website up-to-date. When visitors trust your website with their personal data, then there’s a high chance that they will buy your website offerings. 

When your website is redesigned, it will naturally show your authority in your industry. To show your expertise, you can share fresh content in the form of videos, case studies, blog posts, and testimonials on your website. This show of your experience will directly increase your website’s conversion rate.

The most important part of increasing sales and conversions is to add clear and actionable calls to action(CTAs) strategically on your website. Well-placed CTAs can persuade your website visitors about the steps to take next, like getting in touch with you or making a purchase. A website redesign can increase the impact of your CTAs and, in turn, can result in more conversions. 

ENHANCE WEBSITE PAGE VIEWS

An increase in page views allows more potential customers to view the website. Website redesigns encourage people to spread the word about it. A redesign can incorporate increased search engine optimization, which leads to higher search rankings and more website hits, as described below in more detail.

Being consistent is very important in branding. For example, think about one of the most iconic brands globally: Apple! Its stores are so consistent and have the same look and branding, no matter in which country you are. In the same way, redesigning a website ensures that your branding elements, like the logo and colour, are more or less consistent throughout the pages. This helps in making your website look professional and credible, which in turn increases your website page views. 

If you follow the right practices, then it’s obvious that you will get loads of traffic. However, a major turn-off for most website visitors is when the website takes too long to load. With the help of website redesign, the loading time can be shortened to milliseconds, providing an amazing experience to the users. This will help a lot in increasing your website page views substantially. 

INCREASE SEARCH ENGINE FRIENDLINESS

Search engines change, as Google changes its algorithm any time of the year to rank websites based on the 200+ different checkpoints. You can check the details of how Google looks at your website before indexing it at Webmaster Central.

SOCIAL MEDIA INTEGRATION

Does your website support an RSS (Really Simple Syndication) feed? Have you got Facebook integration? What about Twitter? Are you contributing online? These small additions can create tremendous viral support for your business.

AVOID FLASH TO INCREASE LOAD TIMES

Since everyone has broadband connections, now does it matter? Firstly, Google pays close attention to how fast your website loads and ranks websites accordingly. People’s expectations of load times for websites have also increased, where they do not wait 10 seconds for that flash animation to load anymore.

EASY NAVIGATION SYSTEM

Easy navigation system: Your website must be designed with correct information architecture standards. That way, directing your users to the essential elements of your website will increase your conversion rate.

POLISHING YOUR BRAND IDENTITY

A great brand identity is very important for a business! The reason behind this is that it helps build a connection with your target audience and increases trust. By redesigning your website, you can create coherent branding all across your web pages. It will help strengthen your brand story. 

The images present on your website should also be looked upon as they send a message to your audience regarding your professionalism. A good website redesign is the face of your brand, gets you the potential costumes, and helps in the content part as well. 

IMPROVING SITE PERFORMANCE

Improving the site performance with the help of website redesign can increase your customer’s gratification, engagement, and purchases. Let’s say if you optimize your website’s loading speed, then that will improve your website’s performance. 

By deciding to have a website redesign, you can ensure that your website satisfies the requirements of your users. This improvement in the site performance will also enhance the user experience of your visitors. 

FOLLOWING THE BEST SEO PRACTICES

Search engine optimization(SEO) is a set of techniques that can improve your website’s visibility on the top page of search engine results pages(SERP). Including the best SEO strategies can improve your website’s visibility and boost its traffic, which can, in turn, increase the conversion rate. 

ADDING NEW FEATURES

When you decide to do a complete website redesign, then it will be wise to add new features to your website. It can enhance your user’s engagement, journey, and conversion opportunities. You can include features like contact options or a robust content journey on your website. 

With new features on your website, the user experience will be enhanced, and your visitors will be able to interact with your website. This will fulfill the needs of your target audience, which will help your business grow. 

INTEGRATING CONTENT MANAGEMENT SYSTEM

Writing and publishing fresh content is important to maintain user engagement and boost your SEO practices. One of the great parts of website redesign is integrating content management while updating your website. By having a content management process, you can write good quality blog posts and provide a great user experience to your users. 

GET MORE TRAFFIC AND SHARES

A website redesign also ensures that your website attracts traffic and is shared by your target audience. Alongside this, it also gives you an opportunity to create content that is a lot more shareable, boosting the views. This will result in enhanced brand awareness and reach.  

FULFILLING YOUR BUSINESS OBJECTIVES

Your website is one of the most important assets of your business. An optimally redesigned website can make sure that your site is aligned with your business goals. It will help in scaling your business along with fulfilling the requirements of your customers. By understanding your business objectives, you will be all set to have a website that is user-focused. 

CUSTOMIZING YOUR WEBSITE AS PER THE CHANGING USER NEEDS

The users’ demands are constantly changing with evolving times. That’s why you need to gauge their requirements and customize your website as per them. To do this customization, you can redesign your website as per the changing needs of your users. 

BEATING YOUR COMPETITION

Today’s digital world is very competitive, and beating your competitors is no easy feat. By redesigning your website, you can keep up with the most cutting-edge design trends and technologies to give you an edge over your competition. That edge will result in an increase in the sales of your website offerings as well. 

ENHANCING YOUR LOCAL SEO PRACTICES

If your website doesn’t show up in the local searches, then it does not have much impact on your business. So, you should incorporate the best local SEO practices in your website after redesigning to increase your chances of having a lot more local customers. This will ensure that your business also grows locally. 

SUPPORTING USER-GENERATED CONTENT

Supporting user-generated content on your website is a great way to improve engagement on your website, increase credibility, and foster community-building. By including features like reviews, testimonials, and user-generated content while redesigning your website, you will also get to know the user feedback. It will not only boost your SEO efforts but will also help build trust among your target audience. The more trust your website visitors will have, the more they will prefer your business over your competitors. 

ADDING E-COMMERCE FUNCTIONALITY

If your business sells services or products digitally, then adding e-commerce functionality to your website redesign might be a wise decision. It will increase your online sales and will improve your customers’ shopping experience. 

By streamlining the purchasing process for your customers, you will be all set to increase conversions on your newly redesigned website. Moreover, it will encourage your present customers to return again and again on your website, boosting your business growth further. 

Does your website have the potential for success? Find out with our free assistance!:

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 UPGRADING THE ACCESSIBILITY

Today’s all-inclusive society requires transforming your business to be accessible to all. The first step towards that is to upgrade the accessibility of your website. You can do so by redesigning your website as per the latest accessibility standards. It will ensure that all your website visitors, regardless of their disabilities, can navigate and interact with your website. 

Final Words

In conclusion, a website redesign has a lot of advantages. By knowing the latest design trends and redesigning your website as per the changing needs, your website can be a business growth asset. 

What can a website redesign do for your business? Get all the answers by contacting Kinex Media, a Toronto-based website design company that excels in the trade. Our number is 647-496-6189. Discuss your needs with us for free.

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