WDLT117


Project
WDLT117
Niche
Emerging Luxury Fashion
Industry
Luxury Fashion and Lifestyle Retail
Technology
Shopify, JavaScript
About WDLT117
Their brand name is derived from the word “Wanderlust.” It was specifically chosen to inspire a sense of discovery for everyone who enters the store. They began their journey from Toronto, and they noticed that there was a lack of representation for emerging brands. In fact, they wanted to create a space which showcased designers who have global recognition but limited local presence.
The core philosophy is that they are not for everyone and caters to a particular audience that is looking for unique items instead of mainstream luxury. They also act as a designer concept store, which is constantly searching for new brands in fashion, lifestyle goods, and home accessories. They have positioned themselves as a platform for creators and even invite collaborations with artists and designers to keep the in-store experience fresh.
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