BTC Group
Web Design that prioritized high-impact visual storytelling to entice their target audience.
- Created a data-driven social proof and infographic architecture.
- Prioritized service hierarchy and card-based navigation logic.
- Ensured that their website has responsive performance and field-first accessibility.
Project
BTC Group
Niche
Specialized Building Consulting & Project Management
Industry
Engineering/Building Science
Technology
WordPress, MySQL
About BTC Group
The BTC Group has plenty of experience in building technologies consulting, and they are valuable assets for their clients. Their approach is focused on getting to know their clients’ needs and expectations. That’s why they are able to provide client-centric services. Alongside this, they also manage their clients’ properties and projects from the concept stage to even post-construction warranty reviews.
The BTC Group began in 2004 with a single office in Ottawa. But they have now grown across the country in new markets and helped plenty of clients. In fact, BTC Group has worked with the biggest real estate portfolios in Canada. Furthermore, they are also involved in some of the largest and most challenging construction projects in North America.
Services
Major Web Design Challenges Faced By BTC Group
Brand Identity Crisis
BTC Group’s old website didn’t have clear building science or engineering visual cues right at the top of the webpage. Alongside this, they also faced high bounce rates because of having an improper search intent. Moreover, the real developers and property managers questioned whether they were in the right place after landing on their website.
Lack of Credibility
Their group is a big name in the building technologies consulting industry. But their website wasn’t showing that authenticity in their website. Moreover, the older version of their website didn’t showcase the huge amount of data they had. So, they were in need of a site that could demonstrate the scale of their services.
Mobile Inaccessibility
Did you know that in the engineering and construction industry, most of the field technicians access information on-site? However, this target audience wasn’t able to have a smooth experience on the BTC Group’s website because of its mobile inaccessibility. In fact, the earlier version of their website wasn’t mobile-responsive at all.
The Solutions That We Provided
Visual Storytelling
Social Proof
Service Hierarchy
Client Access UX
Responsive Performance
One of the most important solutions that we implemented was the utilization of full-width videos and strategic imagery to take care of their brand identity crisis. Our web design team used a background video loop that included the footage of roofing, industry inspections, and engineers in their gear. It provided an immediate industry anchor, along with passing the 3-second blink test. Through this test, the user understands that BTC Group is a physical engineering firm and not what they must be assuming. Apart from the hero section, we also provided them with a robust visual solution that is quite contemporary.
Final Outcomes
Web Design Success
- 74% increase in mobile engagement
- 65% improvement in content scannability
- 28% decrease in bounce rate
- 145% increase in average engagement rate
- 92% first-impression credibility score
Conversion & Retention
- 134% increase in qualified lead submissions
- 94% boostin emergency service click-through rate(CTR)
