Tindol Construction

Web design that leveraged strategic service categorization for the company’s online growth.

Incorporated high-impact visual proof for their target audience.
Integrated the right type of recruitment and culture ecosystem.
Carried out impeccable geographic and operational centralization.

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Tindol Construction Web Design Case Study

Project

Tindol Construction

Niche

Energy Infrastructure Specialist

Industry

Heavy Civil Construction

Technology

WordPress, PHP, JavaScript

About Tindol Construction

Tindol Construction is the leading energy services and construction company. In fact, they serve public and private sector utilities, developers, and institutions across the South-Central United States. They are known for carrying out high-stakes projects which require advanced technology, proper budget adherence, and specialized engineering. Their company’s commitment is to provide construction that builds trust.

Tindol Constructions has positioned itself as the perfect partner for complex energy projects, along with having impeccable technical competence in designing and manufacturing. They have a robust production area and a logistics department to carry out the construction requirements of their clients. Alongside this, they have played a big role in the energy transition and even completed projects that generate more than 1,000 megawatts of energy with a lot more than 500 turbines.

Services

Renewables (Wind & Solar)

Civil Construction

Oil & Gas (Pipelines & Facilities)

Specialized Technical Services

Major Web Design Challenges Faced By Tindol Construction

Identity Crisis Issue

Their old website was focused a lot more on local Texas ranch services. But, as they pivoted toward multi-million dollar renewable energy infrastructure, their online presence wasn’t keeping up with their growing operational scale. In fact, they needed to transition from looking just like a local contractor to a national energy infrastructure partner.

Disconnected Information Architecture

While their company was growing, they added distinct divisions on their site, such as pipelines, facilities, aggregates, and renewables. But these services often feel bolted on because of different pages or PDF links. As a result, the user journey became a lot messier, and the prospective clients were struggling to see the potential of their true capabilities.

Lack of Social Proof

In the construction industry, safety, quality, and experience are a must to get good clients. But, in the older version of their website, they showed what they do, but didn’t showcase what they have done. Due to their website’s limitations, their target audience wasn’t able to see the scale of their services in an effective manner.

How We Delivered the Solution?

Service Categorization
Visual Proof
Integrated Recruitment
Operational Consolidation
Mobile-First Infrastructure

Service Categorization

Our web designing team at Kinex Media transitioned their website from a bolt-on service list into a structured and multi-pillar information architecture. In the earlier version of their website, they expanded from basic dozing to complex energy infrastructure. Due to this, their services felt quite cluttered and even hidden in static PDFs. In the redesign, we introduced four different and high-level business pillars. These pillars are renewables, aggregates, pipelines, and facilities. We crafted a dedicated landing page for each division with the right type of messaging and project highlights. As a result, their website is now catering to many high-value stakeholders, such as renewable energy developers, along with oil and gas firms.