Amerijet International Airlines
SEO+AEO Case Study
Project
Amerijet International Airlines
Niche
Air Freight
Industry
Air Cargo
Technology
Wordpress, MySQL
About Amerijet International Airlines
Amerijet is a U.S.-based air cargo carrier. They provide scheduled and chartered air freight services across the Caribbean, Latin America, Europe, and North America. They handle a wide range of shipments from general cargo and perishables to pharmaceuticals, dangerous goods, and live animals.
Although they had an existing website, it wasn’t keeping pace with their evolving needs. As their service range was expanding and customer expectations were rising, they needed more than just a basic digital brochure. They needed a site with robust functionality and some cool features that could make their user experience top-notch.
Services
Challenges Faced By Amerijet
Legacy System Integration
The biggest issue that Amerijet faced was to integrate a contemporary front-end with a quite old legacy logistics system. In fact, most of the tools present on their website were built on redundant frameworks that the search engine crawlers struggled to crawl. Due to this, their website was losing substantial authority.
International Geolocation Complexity
Amerijet operates across different locations such as the Caribbean, Mexico, Central/South America and the US. Crafting and executing an international SEO strategy for such a vast project required a lot more than just translating text. Maintaining hundreds of landing pages while bypassing the duplicate content penalties was a massive challenge.
Mobile Accessibility Issues
The majority of Amerijet’s target audience used their mobile devices to access their website. But their site had a clunky navigation and poor mobile responsiveness. Because of Google’s mobile-first indexing, their entire domain’s rankings were suffering immensely. This was quite damaging for their services, especially in the Caribbean and Latin American markets.
How Did Kinex Media Solve These Challenges?
Advanced Geotargeting Implementation
Route-Specific Landing Pages
Focusing on the E-E-A-T Guidelines
Technical Optimization
Local SEO Optimization
Amerijet’s website faced a big challenge of “keyword cannibalization” across different regions that used the same language. To make their website rank at the top of the search engine results page(SERP), our experienced SEO team at Kinex Media implemented an impeccable Hreflang attribute system. With the help of this technical solution, Google knew which version of the page must be served to a particular target audience segment according to their IP address. By developing a robust language strategy, we ensured that their most relevant local landing pages ranked in the expected markets. It signalled to Google that their website provides a localized, high-quality user experience, and it is one of the biggest ranking factors for global logistics.
Amerijet International Airlines: SEO Results
Impeccable Results
- Keywords: More than 100 keywords ranked, for their air cargo and international shipping services.
- Traffic: 135% traffic increased on their website, which is multiplying with time.
- Leads: 250% increase in leads, with a pretty high conversion rate for their air cargo international shipping services.
- Direct Traffic: Over 200% boost in the direct traffic on their website. It consists of those individuals who were searching for Amerijet’s brand name.
- Revenue: Our SEO strategies helped Amerijet to secure long-term and high-volume corporate contracts.
- AEO: Amerijet International Airlines’ website is now showing up on Google AI Overviews along with ChatGPT, Copilot, Gemini, Claude, and Perplexity.
Google AI Overviews
Their site is also being cited in the answers on Google’s AI Overviews, and their blog posts’ content is also fetched in relevant answers.
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Salex
Kinex did a wonderful job in refreshing our website. They took the time to research similar companies to understand our goals. The website is both functional and attractive which is exactly what we wanted. They also managed to complete the project on time!
