Apex31

Web design with a strategic SEO-driven information architecture, positioning their cafe as the top choice in Mississauga.

Implemented meal-specific visual hierarchy for hungry customers.
Transitioned from PDF menus to mobile-responsive web menus.
Carried out robust conversion rate optimization(CRO).

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Project

Craveables Cafe

Niche

All Day Breakfast, Brunch, and Dessert Cafe

Industry

Food & Beverage

Technology

WordPress, WooCommerce

About Craveables Cafe

Craveables Cafe is a Halal breakfast haven, where individuals from different communities can come together and savour delicious delicacies. They collaborated with experienced chefs to create a menu that included several breakfast, brunch, lunch, dinner, and dessert options. This amazing level of commitment to excellence and inclusivity has made their cafe the top choice of locals when it comes to savouring great food options.

Craveables Cafe is known for having a welcoming environment where people can gather with friends and family, along with having a memorable experience. Each delicacy is crafted with passion at their cafe, and their commitment to top-notch quality and impeccable taste is truly remarkable. They use only fresh ingredients while crafting their dishes and provide a dining experience to their guests which is unlike any other.

Services

All-Day Breakfast & Brunch

Specialty Beverage Program

Dining & Event Services

Extended Dining Services

Major Web Design Challenges Faced By Apex31

Web Design Challenges Faced by Craveables Cafe

SEO Challenges

When Craveables Cafe started out with its online journey through a website, it had zero traffic and zero leads. In fact, the older version of their website had a poor structure, which didn’t rank for high-intent keywords. These structural issues meant that the search engine crawlers couldn’t index their menu items in an effective manner.

Lack of Visual Hierarchy

The older version of their website used improperly lit amateur shots of their delicacies. So, the look and feel of their site didn’t match the brand name, which was quite confusing and ironic for their target audience. Due to this, there was a big trust gap at the most important stage of the customer journey.

Inconsistent Customer Journey

With their cafe’s growth, their operational needs related to their website were also changing. As a matter of fact, customers had to call their representatives for every requirement. So, there was no strategic approach to handle the surge in bookings, and the whole customer journey felt a lot more fragmented.

How did We Provide the Solution?

SEO-Focused Architecture
Proper Visual Hierarchy
Responsive Menu
Conversion Rate Optimization(CRO)
Mobile Optimization

SEO-Focused Architecture

The earlier version of their website had a flat structure in which all of the information was crammed into a single page or placed in unstructured tabs. As a result, the search engines weren’t able to index all of their web pages. To fix it appropriately, we designed an SEO-focused information architecture which involved creating keyword-optimized landing pages for several high-intent categories. So, we moved away from a generic “Menu” page to particular URLs. Due to this, the website began to rank for long-tail keywords which the local diners were actually searching for. Furthermore, our team also carried out thorough technical SEO audits to fix broken links.