B Hemmings
SEO+AEO Case Study
Project
B Hemmings & Co.
Niche
Luxury Travel & Business Accessories
Industry
Premium Leather Goods Retail
Technology
Magento
About B Hemmings
B Hemmings & Co. is one of Canada’s leading curators of the best-quality business, travel, and lifestyle essentials. They are known for providing high-quality luggage, briefcases, personal accessories, and exquisite leather goods. They have an extensive collection of luggage from leading brands such as BH Signature, Briggs & Riley, Bric’s Milano, Globe-Trotter, Hartmann, Serapian, Smythson, Tumi, etc.
B Hemmings & Co. was established in 1978, and they have made a name for themselves by finding the perfect “fit” for each client’s unique taste and lifestyle. They are known for providing expert advice and personalized services, along with assisting busy clients in selecting ideal luggage items for their needs. Moreover, they also provide lifetime maintenance on every product, which has made them the first choice of Canadians when it comes to buying high-quality luggage.
Services
Major SEO Challenges Faced by B Hemmings & Co.
Hreflang Issues Across Multi-Region Stores
B Hemmings & Co. served customers across multiple regions, but their international SEO structure lacked proper hreflang implementation. Search engines struggled to understand which regional pages should appear for different audiences, resulting in indexing inconsistencies, duplicate content signals, and reduced visibility in relevant geographic markets.
Slow-Loading Website
The website featured hundreds of product pages containing high-resolution product imagery and extensive catalogue information. Over time, heavy page elements, inefficient resource delivery, and technical bottlenecks negatively affected loading speeds. This impacted both user experience and organic rankings, particularly as page speed became an increasingly important ranking factor.
Low Conversion Rate
Although the website attracted visitors, a significant portion of users left without completing a purchase. High-value products often involve longer consideration periods, and friction throughout the buying journey affects conversions. Inefficient product discovery, unclear calls-to-action, and missed optimization opportunities prevented traffic from translating into revenue.
How Did Kinex Media Solve These Challenges?
International SEO Optimization
Website Speed & Core Web Vitals Improvements
Conversion Rate Optimization (CRO)
Product Page & Commercial SEO Enhancement
AI Search Optimization & Future-Proofing
B Hemmings & Co.’s multi-region presence required a stronger international SEO framework to ensure search engines served the correct pages to the appropriate audiences. Our team conducted an in-depth technical audit and resolved hreflang implementation issues that were creating conflicting signals. We optimized canonical tags, refined XML sitemaps, and improved indexation directives to eliminate duplicate content concerns. By strengthening the website’s international architecture, we enhanced regional targeting, improved crawl efficiency, and helped search engines understand the relationship between location-specific pages, resulting in better visibility across key markets.
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SEO+AEO: The Key To B Hemmings Success
Impeccable Results
- Traffic: Organic traffic increased by more than 78% within three months of implementing the SEO strategy.
- International Visibility: The resolution of hreflang issues contributed to a 63% increase in international organic visibility.
- Page Performance: Website speed improvements reduced load times by 65%
- Keyword Rankings: 42% increase in rankings for high-intent commercial keywords.
- Revenue: Online sales witnessed a significant boost of more than 95% within a year.
- Customer Retention: Repeat customers increased by 56%, while the overall ROI improved by 3X within six months.
- AEO: B Hemmings & Co.'s product and category pages became better optimized for AI-powered search experiences.
Google AI Overviews
B Hemmings & Co.'s content became better positioned to appear in Google AI Overviews for searches related to premium luggage, luxury travel essentials, and leather accessories.
Salex
Kinex did a wonderful job in refreshing our website. They took the time to research similar companies to understand our goals. The website is both functional and attractive which is exactly what we wanted. They also managed to complete the project on time!
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