As a designer, the biggest challenge is to create a mind-boggling logo. Since logos are the entities that determine the brand value, the pressure to design something out-of-the-box increases.

An excellent brand logo is one that combines creativity, simplicity and the message of the brand. Graphic Designers earn millions of dollars for creating simplistic logos that have the potential to represent the brand’s statement and become iconic.

Here are the top 5 logos that, according to us, have been designed smartly and creatively. There is a hidden message within each logo; let’s see if you can spot the message.

  1. Amazon

amazon logo

Basic yet convincing is what defines this logo. The catch here is the yellow arrow that points from ‘a to z,’ signifying that the giant online retailers hold the pride of selling everything from ‘a to z.’ Isn’t it genius?

  1. Baskin Robbins

Baskin Robins Logo

Nothing could delight the sweet tooth better than Baskin Robbins ice-cream. The vibrant logo manages to deliver the most information about the brand uniquely. Didn’t get it yet? Have a look at the initials; they are placed to create 31, which is the number of flavours that Baskin Robbins offers.

  1. Tostitos


When it is snack time, it is Tostitos time. The all-time favourite crispy, crunchy snack has something that manages to capture the essence of this brand. The two T’s have been aligned to represent two persons, and I is shown as a table with a bowl of Tostitos on it. As a whole, it shows two people having fun while sharing Tostitos.

  1. FedEx

FedEx Logo

FedEx manages to deliver a clear message with the use of the logo’s white background space. The while space between E & X creates an arrow, which is a symbol of the fact that the company is always on the move.

  1. Pittsburgh Zoo & PPG Aquarium

Pittsburgh Zoo

The world-famous Pittsburgh Zoo has one of the most smartly designed logos. The logo shows a tree, but wait, that’s not the trick! The white space on either side of the tree represents a gorilla and a lion in a fantastic manner. Not only that, but also the white space at the bottom of the tree represents two fishes.

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