As a designer, the biggest challenge is to create a mind boggling logo. Since logos are the entities that determine the brand value, the pressure to design something out of the box increases. Here are the top 5 logos that according to us have been designed smartly and creatively. There is a hidden message within each logo, let’s see if you can spot the message.
Basic yet convincing is what defines this logo. The catch here is the yellow arrow that points from ‘a to z’, signifying that the giant online retailers holds the pride of selling everything from ‘a to z’. Isn’t it genius?
- Baskin Robbins
Nothing could delight the sweet tooth better than Baskin Robbins. The vibrant logo manages to deliver the most information about the brand. Didn’t get it yet? Have a look at the initials, they are placed so as to create 31, which is the number of flavors that Baskin Robbins offers.
When it is snack time, it is the Tostitos time. The all time favorite crispy, crunchy snack has something that manages to capture the essence of this snack. The two T’s have been aligned to represent two persons and I is shown as a table have a bowl of Tostitos. As a whole, it shows 2 persons having fun while sharing Tostitos.
FedEx manages to deliver a clear message with the use of background white space. The while space between E & X creates an arrow, which is a symbol for the fact that the company is always on a move.
- Pittsburgh Zoo & PPG Aquarium
The world famous Pittsburgh Zoo has one of the most smartly designed logo. The logo shows a tree but wait that’s not the trick! The white space on the either sides of tree represents a gorilla and a lion in an amazing manner. Not only that, the white space at the bottom of the tree represents wo fishes.