If you compare the size of the online retail market of today with that of a decade ago in the USA, then at present, the stats have tripled. From $176.2 billion to $650 billion, one can see how this trend has crossed the sky. Also, the figures for B2B eCommerce clocked $1.2 trillion in 2019. So, matching the pace, Magento Commerce and Magento Open Source 2.3.4, have come up with the following features on their latest eCommerce platform to help merchants make the shopping experience for customers merrier then never.
Enhanced Page Builder
Do you remember the Page Builder launched in Magento Commerce last year? Of course, you know because of its high customer-pleasing abilities through showing fresh content. Yes, the same feature is getting upgraded by Magento, as they will continue to invest and work to make more meaningful content.
Platform owners now get full control by displaying their goods in any manner within the page content. They can sort products by default parameters like name, price, stock status, etc. and can show all items in static grids together. Also, they can use image carousels in slides that rotate to feature matched products.
Page Builder Rendered in PWA Studio
The Progressive Web App (PWA) Studio has helped build several headless storefronts by creating an excellent foundation for developers to build, deploy, and maintain Magento-powered PWAs. Now it will be easier to manage. As the content developed with Page Builder can merge into the PWA Studio’s Venia reference storefront. Doing so gives more control, power and speed to marketers who want to design PWA Studio-based storefronts.
Adobe Stock Integrated
Most small and medium online level retail outlets use stock images instead of their media. So by integrating Adobe Stock in Magento 2.3.4, one gets to add high-quality media to their websites from the Magento admin. Making the creative process simple allows sites to attract customers visually. Just search Adobe Stock in the Media Gallery and browse from the millions of imagery. Also, preview the watermarked images inside site content and post-licensing it with your Adobe ID, you can replace the watermarked preview with the licensed one.
The union of Magento and Adobe Stock is the first integration with Creative Cloud that is built by the community of global Magento users. The Magento merchants who will buy or renew licenses will receive an allocation of Adobe Stock credits for free.
Free Chat Assistant
As dotdigital had become the first Vendor Bundled Extension in Magento Commerce 2.2.2, now it is enhanced into the Magento Commerce 2.3.4 version with the addition of one free Chat assistant to handle the query of website visitors. The feature is available for Magento 2.3.4 owners.
The chat agents can multitask by conversing and sending or receiving files to prospects. Also, the chat agent can guide or recommend a different product to those prospects. Through the Dotdigital engagement cloud chat, customers get to know about brands. Also, one can receive real-time responses fast enough to make the customer move. A quick chat is a great option to generate more revenue than expected.
In addition to the above, you will find more upgrades mentioned below across the entire Magento 2.3.4 platform.
• The PWA Studio 5.0.0 version has new tools that help a new project to run more quickly besides making the Talons easier to work with Venia User Interface components.
• GraphQL has improved coverage in its headless approach to storefront development.
• Authorize.net payment gets depreciated like other payment methods as per the regulation of EU’s PSD2. You can use the official payment integration available on the Marketplace.
• The Server requests are minimal— with also, the optimized Inventory Management and B2B capabilities.
• The security upgrades have plenty of fixes matching PCI compliance.
Overall, the upgrades will look great once you get to use it practically.
Further, there is an exclusive webinar on February 25th, 2020, that will make everyone understand how the new Magento Commerce can drive growth to businesses through engaging customer experience. If you want to learn and ask as many questions about the updated Magento 2.3.4 platform, then attend this online event.
Until then, you can re-read this blog or review Magento release notes or do whatever you feel like to make your online business have more customers and more profit.