Abaco Health

Web design that incorporated an advanced e-commerce information architecture.

Crafted a high-trust UI along with an authority-signalling design.
Carried out a robust mobile-first responsive development.
Ensured that there were frictionless conversions.

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Project

Abaco Health

Niche

Natural Health Solutions & Professional Nutritional Guidance

Industry

Health & Wellness

Technology

WordPress

About Abaco Health

Abaco Health is a family-owned and operated store that provides natural products to maintain the health and wellness of its customers. Their mission is to provide Canadians with high-quality vitamins, supplements, and natural health products at cost-effective prices. Furthermore, their team believes that health care needs to be proactive and comprehensive. They also offer expert guidance to help their customers make the right decisions regarding their well-being.

Abaco Health’s commitment to professional expertise is unparalleled. They also have qualified professionals on their team to ensure that their customers get the right advice. Alongside this, they have grown rapidly to become one of Canada’s top online retailers for vitamins and supplements. Their dedication to quality, authenticity, and robust customer care has made them the top choice for their target audience.

Services

Professional Consultations

Health & Wellness Retail

Customer & Shipping Services

Community & Educational Services

Major Web Design Challenges Faced By Abaco Health

Information Overload Issue

The earlier version of their website felt like a wall of text. Since their website consisted of thousands of SKUs, a non-optimized layout made it quite difficult for customers to find what they were looking for. That’s why they needed to transform their website from a catalogue feel to a shopping feel.

Mobile Responsiveness

Their website was built for desktop browsers a long time ago. But, as Canadian mobile shopping saw a gradual rise, their non-responsive website was seeing huge bounce rates. The major reason was that their site’s buttons were too small to click, and the text required pinching to zoom the content.

Lack of Trust

Do you know that the natural health industry in Canada is highly regulated? Alongside this, the customer base of natural health products is also quite aware of ingredient transparency and ethical sourcing. However, Abaco Health’s website was looking outdated, which made their target audience doubt the authenticity of their health supplements.

How did We Provide the Solution?

Advanced E-commerce Information Architecture
Authority-Signaling Design
Mobile-First Development
Smooth Conversion
Intent-Based Search Engine

Advanced E-commerce Information Architecture

The huge volume of SKUs in the natural health sector required a very sophisticated information architecture. That’s why Kinex Media’s web designers implemented a hierarchical mega-menu, which was combined with a faceted search system. This solution allowed the users to navigate not just by segmenting based on the brand but also by their health concern. We organized thousands of products into logical categories, which helped in reducing the cognitive load on the prospective customers. It also prevented choice paralysis, in which users feel overwhelmed because of the abundance of options and leave the website.