Carefect Home Care Services

We crafted a user-centric information architecture for their website that took their growth to great heights.

Created a strategic CTA ecosystem for their site.
Carried out a responsive web design and mobile-first optimization.
Customized Semantic SEO and local Schema Markup for their website.

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Project

Carefect Home Care Services

Niche

Personalized Senior Home Care & Assisted Living Support

Industry

Home Health Care Services

Technology

WordPress

About Carefect Home Care Services

Carefect Home Care Services has been supporting families across the Greater Toronto Area(GTA) as an independent and non-franchised agency. In fact, they deliver a personal touch that most of the large corporate chains can’t match. Their staff has decades of professional experience in providing high-quality home health care. Furthermore, they are dedicated to helping senior citizens maintain a great amount of dignity and independence.

Carefect Home Care Services has a mission to make a positive difference in the lives of seniors by providing reliable, professional, and compassionate care. They believe that aging shouldn’t mean a loss of independence. Moreover, they create customized care plans which are personalized as per the unique physical, emotional, and social needs of their clients. Their services are flexible and evolve as per their clients’ requirements.

Services

Specialized Care Programs

Personal Care Services

Homemaking & Practical Support

Companionship & Emotional Support

Web Design Challenges Faced By Carefect Home Care Services

Trust & Professionalism Gap

The earlier version of their website relied on low-resolution photos and even had a cluttered layout. Since Carefect Home Care Services has more than 25 years of experience in their niche, they couldn’t afford to have an outdated site. It’s because in the home care industry, the website is the first digital door on which families knock during a time of crisis.

Poor Mobile Conversion

Their website was built for desktops and not for mobile phones. Since the site wasn’t mobile-responsive, the buttons were too small to tap, and the “Call Now” feature was hidden. As a result, their website wasn’t able to convert the traffic into leads looking for home care services.

High Bounce Rates

You must understand that caregiving is a pretty complex topic. But their website tried to explain everything about it on the homepage, resulting in a wall-of-text layout. It was overwhelming for the families who were already in a high-stress state. Due to this, the bounce rate of their website increased substantially.

How did We Provide the Solution?

User-Driven Architecture
Strategic CTA Ecosystem
Responsive Web Design
Semantic SEO
Inclusive UX

User-Driven Architecture

Our web design team overhauled the website’s information architecture completely. In fact, the new design featured a top-down hierarchy, which recognized the emotional state of the user. By categorizing the services into clear categories, such as “Alzheimer’s & Dementia Care,” “Personal Care,” and “24/7 Care,” we reduced the cognitive load on the website visitors. Alongside this, we focused on a “service-locality” mapping strategy. In this strategy, we created dedicated landing pages for distinct areas of the GTA, which further helped them in local SEO. Overall, the organized structure helped in building professional credibility, which sent out positive signals to their prospective clients.