Case Psychology

We implemented a strategic information architecture to ensure a robust web design.

Carried out multi-step intake systems for their website.
Focused on an empathy-driven UI and sensory-friendly visual language.
Created a mobile-first “sticky” conversion architecture.

Get in Touch

Project

Case Psychology

Niche

Comprehensive Lifespan Psychological Assessments & Therapy

Industry

Healthcare/Mental Health Services

Technology

WordPress

About Case Psychology

Case Psychology is a multidisciplinary healthcare group that is dedicated to providing robust counselling and assessment services for people of different ages. Their clients include families, adults, youth, and even teenagers. Their main goal is to support and improve the cognitive, social, and emotional functioning of their clients. Their clinicians have graduate-level training, impeccable expertise, and extensive experience in their respective fields.

At Case Psychology, their experts leverage evidence-based treatment methodology. Alongside this, they are committed to providing effective and customized therapy for each one of their clients. In fact, almost all of their clinicians possess genuine warmth and are dedicated to providing compassionate care to all their clients. Furthermore, these clinicians also go the extra mile to create a safe and nurturing environment so that their clients feel comfortable.

Services

Psychological Assessments

Psychotherapy & Counselling

Specialized Treatment Modalities

Support & Consultation Services

Major Web Design Challenges Faced by Case Psychology

Improper Service Categorization

The earlier version of their website had a cluttered menu in which their distinct services were fighting for the same space. Some of these services were child therapy, autism assessments, and parent consultation. The main issue was that if a parent of a struggling teen isn’t able to find the “Teen” section within 3 seconds, they will bounce off the website.

Lack of Local Authority

The Case Psychology website was struggling to rank for particular high-intent keywords. In fact, the earlier version of their website was treating all sites on a single page. This ‘single-page’ approach created an SEO ceiling, which was hampering their online growth in the search results.

High Friction

Their website relied on a basic “Contact Us” page. Due to this, they received irrelevant emails. This required their team to send 3-4 follow-up emails from the admin team to know whether their client needs therapy or only an assessment. This manual back-and-forth proved to be a big bottleneck in their intake journey.

How did We Provide the Solution?

Strategic Information Architecture
Multi-Step Intake Systems
Empathy-Driven UI
Cognitive Load Reduction
Mobile-First Conversion Architecture

Strategic Information Architecture

Our team solved issues such as a lack of local authority and a single-page website by moving towards a strategic information architecture. This included structuring the content strategically, in which services such as ADHD assessment or teen therapy are given their own dedicated and high-authority URL. This helped each page rank for relevant long-tail keywords. In an architectural sense, it is supported by a mega-menu navigation system. Rather than using a simple dropdown, the menu is categorized by demographic and clinical requirements of their clients. This solution allowed the user to self-identify their needs when they land on the website.