Exploring the basics & essentials of Social Media Marketing

Social Media Marketing, or SMM, can be defined as a marketing strategy to promote your business, products, services and brand awareness through social media. In other words, SMM is a practice of attracting increased website traffic via social networking sites.

Who Can Benefit From Social Media Marketing- Social Media Marketing can be beneficial for any business house big or small that wishes to expand its reach and increase its customer base across different geographies.

Why use Social Media Marketing- Generally, different social media marketing techniques focus on developing quality content that can attract readers or users attention and attention and encourage them to share it further through their social networking accounts. When a reader shares your content further, it spreads further and it appears to come from a trusted, third-party source, which is exactly opposite to paid advertising. It not only helps you expand your reach but also in enhancing your search engine rankings. More shares mean more natural link backs to your website.

Social Media Marketing

It other words, it can be said that Social Media Marketing is an online version of word-of-mouth marketing and it is quite effective because of such huge reach of Internet. So, draw a well planned social media marketing plan for your business to reach your potential clients directly.

What is the Right Way Of Using Social Media Marketing

  • Social Media Marketing is an effective way of promoting your business, but it needs proper planning to offer the best results. It is all about building healthy and trusted relationship with your end users or customers. Thus, you should chart out a nicely planned strategy to meet your goals. Identify your end goals clearly and concentrate your efforts around achieving them.

Goal Setting

  • Social Media marketing do not offer overnight results. You need to put in hard work and lot of efforts. Rather than focusing on all the popular social networking sites at once, it is better to identify the social networking sites where you think your potential clients are present in large number.
  • Work on your Social Media marketing on regular basis. Post blog writings related to your business on various blog sites like WordPress on continuous basis.
  • Always post content which you think will be beneficial or informational to your readers. There is no fun of adding useless content in your feeds as people will share only useful content which they find worth sharing.


  • Social Media Networking thrives on people’s participation and reader’s engagement is the key to it. So, try to involve your readers by asking for there feedback, advice and queries etc.

A well planned Social Media Marketing program can do wonders for your business. Kinex Media, a company offering expert Toronto web design service along with other optimization services for websites can help you in designing an effective SMM campaign for you. Visit www.kinexmedia.ca for more details.